Assistant Manager, Marketing (Retail Mall, Central, Up to 5.6k)

Adecco Personnel Pte Ltd (Staffing); Singapore; On-site; SGD 57,000 - 68,000; Full time

Job summary

Adecco Personnel Pte Ltd (Staffing) is seeking a Marketing Assistant Manager to support planning, execution, and evaluation of integrated marketing initiatives for a renowned shopping mall organization in Singapore. The role focuses on driving shopper traffic, brand awareness, and measurable business results.

Responsibilities include managing campaigns across online and offline channels, collaborating with tenants and agencies, and optimizing ROI while maintaining content across digital

Qualifications

• Bachelor's degree in Marketing, Mass Communications, Business, or related field.
• At least 2–3 years of experience in marketing, communications, retail marketing, or similar.
• Strong understanding of digital marketing and social media management.
• Excellent written and verbal communication with stakeholders.
• Creative, organized, and good at project management.
• Proficient in Microsoft Office and digital marketing tools.
• Self-motivated and able to work in a fast-paced environment.
• Strong analytical skills and ability to meet tight deadlines.
• Experience with AEM and SAP is a plus.
• Retail/ mall/ consumer marketing experience preferred.

Responsibilities

• Plan, execute, and manage marketing campaigns across online and offline channels.
• Monitor campaign performance and budgets; conduct post-campaign evaluations.
• Prepare monthly marketing reports and provide actionable insights.
• Collaborate with internal teams, tenants, and external agencies.
• Develop and drive joint promotional campaigns with tenants.
• Manage social media platforms and integrate digital with on-ground marketing.
• Monitor trends, conversations, and feedback to improve customer experience.
• Maintain content across websites and social media.
• Identify and market advertising opportunities within the mall.
• Supervise Digital Services Advocates to ensure high engagement.

Skills

Digital marketing

Social media management

Campaign execution

Written and verbal communication

Project management

Microsoft Office

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

AEM

SAP

Microsoft Office

Job description

The Opportunity

• Opportunity for a renowned Shopping Mall Organisation in the Retail Industry
• We are looking for a Marketing Assistant Manager to support the planning, execution, and evaluation of integrated marketing and communication initiatives that drive shopper traffic, enhance brand awareness, and deliver measurable business results.
  
• Mon - Fri: Office Hours
• Location: Central
• 24 months renewable contract
• Salary: Up to SGD 5600 (subjected to experience)

The Talent

• Bachelor's Degree in Marketing, Mass Communications, Business, or a related discipline.
• At least 2-3 years of experience in marketing, communications, retail marketing, or a similar function.
• Strong understanding of digital marketing, social media management, and campaign execution.
• Excellent written and verbal communication skills with the ability to engage diverse stakeholders.
• Creative, resourceful, and highly organized with strong project management skills.
• Proficient in Microsoft Office applications and digital marketing tools.
• Self-motivated, proactive, and able to thrive in a fast-paced environment.
• Results-oriented with strong analytical skills and the ability to work under tight deadlines.
• Experience with AEM and SAP will be advantageous.
• Previous retail, shopping mall, property, or consumer marketing experience is preferred.

JOB DESCRIPTION

• Plan, execute, and manage marketing campaigns across online and offline channels, ensuring alignment with business objectives and campaign KPIs.
• Monitor campaign performance, track budgets, and conduct post-campaign evaluations to measure effectiveness and ROI.
• Prepare monthly marketing reports and provide insights to support strategic decision-making.
• Collaborate with internal teams, tenants, and external agencies to deliver successful marketing initiatives and events.
• Develop and drive joint promotional campaigns with tenants to increase shopper engagement and sales performance.
• Manage social media platforms and ensure seamless integration between digital and on-ground marketing activities.
• Monitor social media trends, customer conversations, and feedback to enhance customer experience and strengthen brand reputation.
• Maintain and update content across websites, social media platforms, and other digital touchpoints.
• Identify and market advertising opportunities within the mall to generate additional revenue streams.
• Supervise and guide Digital Services Advocates to ensure excellent customer engagement and service delivery