Manager, Marketing (2-Year Contract)

ASCENDAS SERVICES PTE LTD; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Descripción de la vacante

ASCENDAS SERVICES PTE LTD in Singapore is seeking a Marketing Manager to lead the planning, implementation and management of advertising and promotional activities for the mall, aiming to achieve KPIs and deliver a unified shopping cluster experience.

You will build strategic partnerships, engage tenants, manage budgets, analyze results, and develop online strategies to boost footfall and mall revenue, while coordinating with service advocates and ensuring top-notch customer service.

Formación

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail / hospitality industry.
• Creative, dynamic, and resourceful with strong media and promotional partners’ contacts.
• Excellent written and verbal communications skills.
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint.
• Fast and independent with strong organizational skills.
• Meticulous, self-motivated, able to multi-task and work under pressure.
• Results-oriented and able to meet tight deadlines.
• Prepared to work long and irregular hours including weekends and holidays.

Responsabilidades

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.
• Plan the department’s budget to ensure that expenses are kept within the approved budget.
• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.
• Develop exciting online marketing strategies to actively engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee the marketing of advertising spaces to maximize mall’s revenue.
• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
• Maintain customer service initiatives and achieve service standards set for the mall.
• Be actively involved in supporting group campaigns and initiatives.
• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

Conocimientos

Creative

Interpersonal skills

Written & verbal communications

Organizational skills

Multi-tasking

Time management

Results-oriented

Educación

Degree in Mass Communications, Marketing, or a related field

Herramientas

Microsoft Word

Excel

PowerPoint

Descripción del empleo

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall to achieve desired KPIs and unified shopping cluster experience.

• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.

• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.

• Plan the department’s budget to ensure that expenses are kept within the approved budget.

• Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.

• Develop exciting online marketing strategies to actively engage online communities.

• Analyse competitors, market trends, and identify opportunities to drive footfall.

• Oversee the marketing of advertising spaces to maximize mall’s revenue.

• Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.

• Maintain customer service initiatives and achieve service standards set for the mall.

• Be actively involved in supporting group campaigns and initiatives.

• The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.

Requirements

• Degree in Mass Communications, Marketing, or a related field

• Minimum 5 years’ relevant experience in retail / hospitality industry

• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts

• Good interpersonal skills and excellent in customer relationship management

• Excellent written and verbal communications skills

• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint

• Fast and independent with strong organizational skills

• Meticulous, self-motivated, able to multi-task and work under pressure

• Results-oriented and able to meet tight deadlines.

• Prepared to work long and irregular hours including weekends and holidays.