Senior Global Campaigns Lead, B2B Marketing

Elsevier (Singapore) Pte. Ltd.; Singapore; Vor Ort; SGD 120.000 - 180.000; Vollzeit

Zusammenfassung

Elsevier's Research Marketing organization in the Academic & Government sector seeks a Senior Manager for Global Campaigns to own strategy and performance of priority campaigns across multiple channels, translating briefs into actionable plans and partnering with Field teams to drive aligned activation.

You will track results from awareness to renewal, share insights, and lead end-to-end delivery in a collaborative environment, guiding and supporting colleagues while delivering high-impact

Qualifikationen

• 5+ years in B2B campaign or demand generation marketing.
• Proven multi-channel campaign execution and optimization.
• Strong stakeholder management across Audience, Field, and Marketing.

Aufgaben

• Own end-to-end campaign delivery for priority areas.
• Translate briefs into actionable, localized execution plans.
• Track performance and share insights to improve GTM effectiveness.
• Coordinate with Content, Creative, and execution teams.

Kenntnisse

B2B marketing

Campaign management

Cross-functional leadership

Stakeholder management

Jobbeschreibung

Elsevier's Research Marketing organization in the Academic & Government sector seeks a Senior Manager for Global Campaigns to own strategy and performance of priority campaigns across multiple channels, translating briefs into actionable plans and partnering with Field teams to drive aligned activation.

You will track results from awareness to renewal, share insights, and lead end-to-end delivery in a collaborative environment, guiding and supporting colleagues while delivering high-impact