Global B2B Campaigns Leader

Elsevier (Singapore) Pte Ltd Company; Singapore; Sur place; SGD 120 000 - 190 000; Plein temps

Résumé du poste

Elsevier (Singapore) Pte Ltd is seeking a Senior Manager for Global Campaigns to own strategy and performance of priority Academic & Government campaigns. You will translate briefs into actionable plans and partner with Field to activate global and local campaigns.

You will lead end-to-end delivery, collaborate with Audience, Content, Creative teams, and track performance across awareness, sales, and renewals, surfacing insights to improve GTM effectiveness.

Qualifications

• Extensive experience in B2B campaign or demand generation marketing.
• Proven ability to manage multi-channel campaign execution and optimization.
• Strong stakeholder management across Audience, Field, and Marketing teams.
• Confident cross-functional operator who can guide and support junior colleagues.

Responsabilités

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives.
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans.
• Drive campaign strategy and execution support for regional campaigns.
• Coordinate cross-functionally across Content, Creative, and execution teams.
• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives.
• Reports into Director of Global Campaigns

Connaissances

B2B campaign expertise

Multi-channel execution

Stakeholder management

Cross-functional leadership

Description du poste

Elsevier (Singapore) Pte Ltd is seeking a Senior Manager for Global Campaigns to own strategy and performance of priority Academic & Government campaigns. You will translate briefs into actionable plans and partner with Field to activate global and local campaigns.

You will lead end-to-end delivery, collaborate with Audience, Content, Creative teams, and track performance across awareness, sales, and renewals, surfacing insights to improve GTM effectiveness.