Global Campaigns Lead, B2B Marketing

RELX International; Singapore; Presencial; SGD 120 000 - 180 000; Tempo integral

Resumo da oferta

Elsevier is seeking a Senior Manager for Global Campaigns to own the strategy and performance of multi-channel campaigns for priority Academic & Government portfolios. You will partner with Audience and Field teams to translate briefs into actionable plans and support global and local activation, measuring awareness, sales, and renewal impact.

You will collaborate with Content, Creative, and Product teams, driving end-to-end delivery and sharing insights to improve GTM effectiveness across

Qualificações

• Strong experience in B2B campaign or demand generation marketing.
• Proven ability to manage multi-channel campaign execution and optimization.
• Strong stakeholder management across Audience, Field, and Marketing teams.

Responsabilidades

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans
• Drive campaign strategy and execution support for regional campaigns
• Coordinate cross-functionally across Content, Creative, and execution teams
• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives
• Reports into Director of Global Campaigns

Descrição da oferta de emprego

Elsevier is seeking a Senior Manager for Global Campaigns to own the strategy and performance of multi-channel campaigns for priority Academic & Government portfolios. You will partner with Audience and Field teams to translate briefs into actionable plans and support global and local activation, measuring awareness, sales, and renewal impact.

You will collaborate with Content, Creative, and Product teams, driving end-to-end delivery and sharing insights to improve GTM effectiveness across