Global Campaigns Lead, B2B Marketing

Elsevier; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Elsevier is seeking a Senior Manager for Global Campaigns who will own end-to-end campaign delivery across priority Academic & Government markets. You will partner with Audience and Field teams to translate briefs into executable plans and support global and regional activation.

The role requires driving performance across awareness, sales, and renewal with cross-functional collaboration. You will lead strategy development, integrate global priorities with regional needs, and manage briefs from

Qualifications

• 5+ years in B2B campaign or demand generation marketing.
• Experience in multi-channel campaign execution and optimization.
• Strong stakeholder management across audiences and marketing teams.

Responsibilities

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives.
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans.
• Drive campaign strategy and execution support for regional campaigns.
• Coordinate cross-functionally across Content, Creative, and execution teams.
• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives.
• Reports into Director of Global Campaigns.

Skills

B2B marketing

Campaign execution

Demand generation

Stakeholder management

Cross-functional collaboration

Job description

Elsevier is seeking a Senior Manager for Global Campaigns who will own end-to-end campaign delivery across priority Academic & Government markets. You will partner with Audience and Field teams to translate briefs into executable plans and support global and regional activation.

The role requires driving performance across awareness, sales, and renewal with cross-functional collaboration. You will lead strategy development, integrate global priorities with regional needs, and manage briefs from