Manager II, Marketing

RX Brasil; Singapore; Remote; SGD 120,000 - 180,000; Full time

Job summary

Elsevier seeks a Senior Manager for Global Campaigns to own strategy and performance of multi‑channel campaigns for priority Academic & Government initiatives. You will translate briefs into executable plans, partner with Field for global and local activation, and track performance to surface insights that boost GTM effectiveness.

Collaborating with Audience, Field, Content, and Creative teams, you will orchestrate cross‑functional delivery and optimization, reporting to the Director of Global

Qualifications

• Strong experience in B2B campaign or demand generation marketing.
• Proven ability to manage multi-channel campaign execution and optimization.
• Strong stakeholder management across Audience, Field, and Marketing teams.
• Confident cross-functional operator who can guide and support junior colleagues.

Responsibilities

• Own end-to-end campaign delivery for priority business areas and portfolio initiatives.
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans.
• Drive campaign strategy and execution support for regional campaigns.
• Coordinate cross-functionally across Content, Creative, and execution teams.
• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives.
• Reports into Director of Global Campaigns.

Skills

B2B marketing

Demand generation

Campaign optimization

Stakeholder management

Cross-functional collaboration

Job description

ABOUT THE ROLE

If you are a hands‑on campaign strategist who loves translating big‑picture priorities into well‑executed, multi‑channel campaigns, this role is for you. As part of Elsevier's Research Marketing organization serving the Academic & Government (A&G) market, the Senior Manager for Global Campaigns owns the strategy and performance of campaigns for priority A&G business areas and portfolio initiatives. You will act as a primary liaison and partner for Audience and Field teams, turning briefs into clear, actionable plans and partnering with Field to support aligned global and local campaign activation. You will track campaign performance across awareness, sales, and renewal, surfacing insights that improve campaigns and GTM effectiveness. This is a role for a confident, collaborative operator who thrives in a cross‑functional environment, ready to guide and support colleagues while driving end‑to‑end campaign delivery and performance.

RESPONSIBILITIES

• Own end‑to‑end campaign delivery for priority business areas and portfolio initiatives
• Act as primary liaison for Audience and Field teams, ensuring briefs are clear, aligned, and translated into actionable execution plans
• Drive campaign strategy and execution support for regional campaigns
• Coordinate cross‑functionally across Content, Creative, and execution teams
• Lead campaign performance tracking, optimization, and insight sharing for priority business areas and portfolio initiatives
• Reports into Director of Global Campaigns

TYPICAL ACTIVITIES

• Lead or partner on the development of campaign strategies based on briefs from Audience and/or Field
• Integrate global priorities and regional needs into cohesive campaign approaches
• Manage campaign briefing, ensuring inputs are clear, aligned, and actionable
• Coordinate creative and asset development with Content and Creative teams
• Translate campaign strategy into localized execution with Field teams
• Lead end‑to‑end campaign delivery and optimization
• Share performance insights with Audience, Field, and Product teams
• Works with peers across Demand & Lifecycle Marketing to ensure cohesiveness and coordination across multiple campaigns in market

PROFILE & EXPERIENCE

• Strong experience in B2B campaign or demand generation marketing
• Proven ability to manage multi‑channel campaign execution and optimization
• Strong stakeholder management across Audience, Field, and Marketing teams
• Confident cross‑functional operator who can guide and support junior colleagues

WHY THIS ROLE MATTERS

At Elsevier, campaigns are the engine that connects strategy to market impact. The Senior Manager for Global Campaigns plays a pivotal role in ensuring that Audience and Field priorities are translated into well‑executed, high‑performing campaigns that build awareness and engagement across the Academic & Government markets. This is a role where your ability to orchestrate across teams, manage complex briefs, and deliver at pace makes a real difference for the customers and researchers Elsevier serves. We know your well‑being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

Elsevier is a global leader in advanced information and decision support for science and healthcare. We believe that by working together with the communities we serve, we can shape human progress to go further, happen faster, and benefit all. We support continuous discovery and uphold the highest standards of content integrity, reliability, and reproducibility so the communities we serve can advance their field of science, healthcare or innovation with confidence. By combining high‑quality content with powerful analytics, we transform complexity into clarity and deliver mission‑critical insights that help professionals make better decisions when it matters most. We deliver insights that help research institutions, governments, and funders achieve their goals. We help researchers discover and share knowledge, collaborate, and accelerate innovation. We help librarians provide verified, quality information to universities. We help innovators turn knowledge into new products. We help health professionals improve patient care and educators train the next generation of doctors and nurses. Connecting quality content and innovative technologies, we make progress go further and happen faster. And by championing inclusion and sustainability, we ensure progress benefits all. With 9,500 employees, over 2,300 technologists in 5 major tech hubs, and more than 60 locations across the globe, we are committed to supporting the scientific and healthcare communities around the world. We offer a diverse range of opportunities across technology, commercial, business, and early career jobs. If you are looking for a career that inspires progress in science, innovation and health, and allows you to grow every day, find your team at Elsevier. Elsevier is part of RELX Group. Let's shape progress together. Join us. elsevier.com/about/careers