Senior Analyst, Campaign Management Analytics

Maybank; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Maybank is seeking a seasoned Senior Campaign Analyst to lead the design and optimization of AI-enabled, journey-led customer engagement in a banking context. You will shape omnichannel campaigns and always-on journeys to grow customers, adoption and long-term value.

With 7–10 years in campaign analytics or CRM, you will translate insights into actionable engagement strategies, partnering with Product, Marketing, Digital and Data teams while ensuring governance and measurable outcomes.

Qualifications

• 7–10 years of experience in campaign analytics, CRM or customer engagement.
• Hands-on proficiency in SQL and at least one analytics environment (SAS, Python or R).
• Experience with Power BI, Tableau or equivalent visualization tools.
• Experience in banking or financial services is preferred.
• Strong stakeholder management and communication skills.

Responsibilities

• Develop and manage end-to-end multi-channel campaigns across email, SMS, push, direct mail and paid media.
• Design journey-based campaigns and segment customers by lifecycle and behavior.
• Conduct A/B testing and multivariate analysis to optimise performance.
• Analyse campaign results and generate actionable insights to improve ROI.
• Collaborate with Product, Marketing, Digital, Data and Tech teams.

Skills

Analysis

SAS

Python

Education

Bachelor's degree in Marketing/Analytics/CS

Tools

Power BI

Tableau

Job description

Job Description

We are seeking a seasoned

Job Description

We are seeking a seasoned Senior Campaign Analyst to help shape the bank's transition towards AI-enabled, journey-led customer engagement. With 7-10 years of experience in campaign analytics, CRM or customer engagement, you will design and optimise multi-channel campaigns and always-on customer journeys that drive customer growth, product adoption and long-term value. The role combines audience intelligence, MarTech platform capabilities, experimentation and performance measurement to deliver personalised, data-driven experiences at scale. Partnering with Product, Marketing, Digital, Data and Technology teams, you will transform customer insights into actionable engagement strategies while ensuring strong governance, compliance and measurable business outcomes.

Job Responsibilities

Campaign Strategy & Execution

• Develop and manage end-to-end marketing campaigns across email, SMS, push notifications, telesales, direct mailer and paid media.
• Design journey based campaigns, segment customers based on lifecycle stages and behaviors, and map out touchpoints & triggers.
• Conduct A/B testing and multivariate analysis to optimize campaign performance.

MarTech Adoption & Continuous Improvement

• Act as a power user and business subject-matter expert for the evolving MarTech stack, including CDP, journey orchestration, personalisation, experimentation and analytics capabilities.
• Support platform implementation, data and channel onboarding, user acceptance testing, operating-model design and migration from legacy campaign processes.
• Identify opportunities to use predictive, generative and agentic AI safely for audience discovery, journey design, insight generation and operational productivity.
• Create playbooks, reusable templates and training materials; coach analysts and business users in journey-led campaign practices.

Customer Segmentation

• Partner with data science and analytics teams to leverage advanced analytics and predictive models in targeting customers.
• Refine customer segments and personalize outreach based on behavioral trends and product take-up.

Campaign Measurement & Fulfilment

• Prepare detailed reports and dashboards for campaign tracking, fulfilment and executive review.
• Analyze campaign performance using tools like SAS, or Power BI.
• Generate actionable insights to improve targeting, conversion, and ROI.

Job Skills

• Analysis
• SAS
• Python

Job Requirements

• Bachelor's degree in marketing, Business Analytics, Statistics, Computer Science, Data Science or a related discipline.
• 7-10 years of experience in campaign analytics, CRM, digital analytics or customer engagement, preferably in banking or financial services.
• Hands-on proficiency in SQL and at least one analytical environment such as SAS, Python or R; experience with Power BI, Tableau or equivalent visualisation tools.
• Practical experience with CRM, marketing automation, CDP or journey orchestration platforms. Exposure to platforms such as Adobe Experience Platform / Journey Optimizer, Salesforce Marketing Cloud or equivalent is advantageous.
• Working knowledge of audience segmentation, experimentation, customer lifecycle analytics, campaign measurement and data quality controls.
• Strong stakeholder management, structured problem solving, documentation and presentation skills.

Only shortlisted candidates will be notified.