Senior E-commerce Growth Manager

BHG (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

BHG (SINGAPORE) PTE. LTD. is seeking an experienced E-commerce & Digital Trading Leader to develop and execute the online strategy, driving revenue, traffic and customer engagement. You will coordinate with Marketing, Merchandising and Store Ops to deliver seamless omnichannel experiences.

The role focuses on planning promotions, optimizing website merchandising, and translating data insights into actionable improvements across online activities and campaigns.

Qualifications

• Degree in E-commerce, Digital Marketing, Marketing, Business, Retail Management or related discipline.
• Minimum 5 years of relevant e-commerce/digital trading experience, preferably with 2 years in a managerial or supervisory capacity.
• Proven experience in developing e-commerce strategies, digital trading plans, promotional calendars and online campaigns.
• Strong knowledge of website merchandising, online promotions, conversion optimization and omnichannel customer experiences.
• Strong analytical skills with experience tracking and interpreting e-commerce KPIs and translating data into actionable business recommendations.
• Strong project management, communication and stakeholder management skills.
• Commercially driven with a proven ability to grow online revenue, traffic, conversion and customer engagement.
• Experience in retail, consumer or lifestyle businesses, as well as social commerce/livestreaming, will be an advantage.

Responsibilities

• Develop and execute the e-commerce strategy and annual digital trading plan to drive online revenue, customer acquisition and engagement.
• Develop and manage the e-commerce promotional calendar, ensuring online activities support overall business objectives while offering relevant and compelling digital experiences.
• Plan and optimize website merchandising, product placement, featured products, landing pages and navigation to maximize online visibility and conversion.
• Work closely with the Marketing, Merchandising and Store Operations teams to ensure consistent omnichannel campaigns and customer experiences across online and offline channels.
• Identify opportunities to integrate online, in-store, social media and livestream activities to drive traffic and sales across channels.
• Manage the end-to-end execution of e-commerce campaigns, from campaign setup and online mechanics to post-campaign evaluation. Ensure all online campaigns, product information, pricing, promotions and visuals are accurately reflected on the e-commerce platform.
• Monitor and analyze key e-commerce KPIs, including online sales, traffic, conversion rate, average order value, customer acquisition, bounce rate and cart abandonment.
• Establish and track e-commerce performance targets and KPIs, identifying opportunities and areas requiring improvement.
• Analyze customer behavior and online shopping patterns to identify opportunities to improve conversion, basket size and customer retention.
• Conduct regular performance reviews and translate data insights into specific actions to improve website and campaign performance.
• Evaluate the effectiveness of online promotions, digital campaigns and website initiatives, and recommend improvements based on performance results.
• Prepare regular e-commerce performance reports and present key findings, opportunities and recommendations to management.
• Analyze e-commerce market trends, industry developments and digital consumer behavior to identify emerging opportunities and changes in online demand.
• Monitor online shopping patterns, search trends, traffic and engagement to anticipate shifts in customer interests and purchasing behavior.
• Utilize e-commerce data, historical performance and forecasting techniques to identify future demand, growth opportunities and potential risks.
• Translate trend findings and forecasts into recommendations for online product focus, promotional themes and campaign opportunities.

Skills

Strategic planning

Digital marketing

Analytics

Project management

Stakeholder management

Omnichannel experience

E-commerce promotions

Conversion optimization

Education

E-commerce/Marketing degree

Job description

BHG (SINGAPORE) PTE. LTD. is seeking an experienced E-commerce & Digital Trading Leader to develop and execute the online strategy, driving revenue, traffic and customer engagement. You will coordinate with Marketing, Merchandising and Store Ops to deliver seamless omnichannel experiences.

The role focuses on planning promotions, optimizing website merchandising, and translating data insights into actionable improvements across online activities and campaigns.