Senior Digital Media Planner: Strategy & Growth

Zenith; Singapore; Hybrid; SGD 54,000 - 90,000; Full time

Job summary

Zenith in Singapore, a hub within Publicis Groupe, is seeking a driven digital media planner to support local and regional campaigns. You will shape media strategy, build integrated plans, and collaborate across local markets and partners.

The role requires 2–4 years in digital media planning, strong analytics, and the ability to translate data into actionable recommendations. Join a fast-paced, collaborative team focused on delivering measurable results.

Qualifications

• 2-4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts, with an understanding of how to manage campaigns across local markets.
• Strong stakeholder management and communication skills, with the ability to build rapport and collaborate effectively with local teams, clients, and partners.
• Confident presenter who can turn media thinking, campaign performance, and recommendations into clear and compelling narratives.
• Self-aware, proactive, and intellectually curious, with the maturity to take feedback constructively and the initiative to solve problems independently.
• A self-starter who is comfortable taking ownership, managing priorities, and operating with agility in a fast-paced environment.
• Meticulous and organized, with strong project management discipline and the ability to manage timelines across concurrent workstreams.
• Comfortable working with numbers, campaign data, and performance metrics, with a strong analytical and solution-oriented mindset.
• Resilient, adaptable, and eager to learn, with a positive attitude toward change, collaboration, and continuous improvement.

Responsibilities

• Support the development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives and business goals.
• Build integrated media plans using relevant planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across local market, ensuring relevance while maintaining alignment and account direction.
• Work closely with relevant stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added-value opportunities, and market intelligence.
• Manage media bookings, campaign set-up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, consistency and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post-campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Skills

Digital media planning

Campaign management

Data analysis

Job description

Zenith in Singapore, a hub within Publicis Groupe, is seeking a driven digital media planner to support local and regional campaigns. You will shape media strategy, build integrated plans, and collaborate across local markets and partners.

The role requires 2–4 years in digital media planning, strong analytics, and the ability to translate data into actionable recommendations. Join a fast-paced, collaborative team focused on delivering measurable results.