Strategic Integrated Media Planner

Publicis Groupe; Singapore; On-site; SGD 42,000 - 72,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a media planning professional to support the development of media strategies and campaigns across online and offline channels. You will conduct market research, liaise with media owners, and manage ad operations to ensure campaigns run smoothly and deliver on objectives.

This role requires 2–3 years in media planning/buying and strong analytical skills in a fast-paced environment.

Qualifications

• 2–3 years of media planning and/or buying experience.
• Good understanding of both traditional and digital media channels.
• Strong organizational skills to manage multiple projects under tight timelines.
• Meticulous, detail-oriented, and comfortable working with numbers and data.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills, with the ability to engage effectively with both internal and external stakeholders.
• Adaptable, resilient, and eager to learn in a fast-paced environment.

Responsibilities

• Support development of media strategies, channel recommendations, and detailed media plans using planning tools such as Groupe proprietary tools for MMR, Reach Planner and Keyword Planner within the respective platform Ads Managers, GWI, Nielsen Clear Decisions and other relevant planning tools.
• Conduct competitive monitoring, media landscape reviews, media trend analysis, and market research to support planning and strategy development.
• Assist in the planning and execution of integrated media campaigns across both online and offline channels.
• Liaise with media owners to obtain proposals, negotiate rates, and secure value-added opportunities.
• Manage advertising bookings through both managed-service and self-service platforms across various media channels.
• Prepare copy instructions, material specifications, and campaign implementation documents.
• Coordinate with media vendors and creative agencies to ensure timely submission of campaign materials.
• Support digital ad operations, including campaign setup on self-service platforms, ad trafficking (ad serving and ad tracking), and website tagging (in collaboration with the TAAG team), ensuring ads are served correctly and tracking tags are firing properly.
• Ensure campaign setups comply with data governance requirements and that campaign taxonomy is accurate and consistent.
• Monitor campaign delivery and performance across channels, including Social, Search, and Programmatic. Identify optimization opportunities to improve campaign performance and achieve campaign objectives.
• Prepare weekly/ bi-weekly campaign performance reports, post-campaign analyses, and reconciliation of final costs for billing purposes.
• Manage day-to-day coordination with clients, creative agencies, media vendors, and internal teams to ensure campaigns are delivered smoothly and on schedule.

Skills

Media planning

Media buying

Analytical skills

Communication skills

Job description

Publicis Groupe in Singapore is seeking a media planning professional to support the development of media strategies and campaigns across online and offline channels. You will conduct market research, liaise with media owners, and manage ad operations to ensure campaigns run smoothly and deliver on objectives.

This role requires 2–3 years in media planning/buying and strong analytical skills in a fast-paced environment.