Senior Digital Marketing Executive

Sincere Watch Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Sincere Watch Limited is seeking a Senior Digital Marketing Executive to own end-to-end digital marketing strategies for Sincere Fine Watches and Sincerewatch.com. You will oversee e-commerce and corporate sites, analyze Google traffic, produce weekly/monthly reports, and manage social media campaigns to drive online-to-offline sales.

The role requires analytical thinking, strong communication, copywriting skills, and stakeholder management in a fast-paced retail environment.

Qualifications

• Degree in Marketing, Mass Communications or Public Relations.
• Minimum 3 years of experience in a similar capacity.
• Good knowledge of digital media tools.
• Creative, resourceful team player with writing flair.
• Self-starter, results-oriented, able to meet deadlines and budgets.

Responsibilities

• Own, drive and implement digital marketing plans and strategy for Sincere Fine Watches and Sincerewatch.com.
• Develop, maintain, enhance and management of Sincere e-commerce and corporate website.
• Google traffic data analysis and weekly reporting (internal).
• Google traffic data analysis and monthly reporting (external parties such as brands).
• Manage all social media platforms with daily posts on Instagram and targeted campaigns.
• Review campaign data and generate insights to optimize performance.
• Coach and supervise marketing executive on online enquiries.
• Identify key online markets and propose ideas to drive online-to-offline sales.
• Act as brand custodian, maintaining look and tone of online communications.
• Copywriting for SEO-friendly website content and campaigns.
• Liaise with Partners, Vendors, and internal stakeholders.
• Keep up to date with social media changes and advise on new channels.
• Participate in other marketing activities such as events.

Skills

Analytical marketer

Strong communicator

Stakeholder management

Copywriting

Data-driven insights

Social media management

SEO content writing

Digital marketing

Education

Degree in Marketing, Mass Communications or Public Relations

Tools

Google Analytics

Job description

About the role:

We are seeking a proactive and strategic Senior Digital Marketing Executive to own, drive, and execute end-to-end digital marketing strategies for Sincere Fine Watches and Sincerewatch.com.

This role will focus on e-commerce and corporate website management, data analytics, weekly and monthly performance reporting, social media oversight, and targeted campaign optimization. As a brand custodian, the candidate will maintain online tone and aesthetics, craft SEO-optimized content, identify high-growth digital markets to drive online-to-offline sales, and supervise online customer inquiries while supporting broader marketing initiatives and events.

The ideal candidate should be an analytical marketer and strong communicator, skilled in stakeholder management, copywriting, and leveraging data-driven insights in a fast-paced retail environment.

Responsibilities:

• Own, drive and implement digital marketing plans and strategy for Sincere Fine Watches and Sincerewatch.com.

• Develop, maintain, enhance and management of Sincere e-commerce and corporate website.

• Google traffic data analysis and weekly reporting (internal)

• Google traffic data analysis and monthly reporting (external parties such as brands)

• Manage all social media platform, with daily posts on Instagram, as well as specific social media campaigns.

• Review and analysis of campaign data and generation of insights to provide recommendations that optimize campaign performance.

• Coach and supervise marketing executive on enquiries online.

• Identify key online markets to tap on and propose ideas to drive sales from online to offline stores.

• Act as a brand custodian, managing the look and feel of online communications, along with tone of voice.

• Skilled in copywriting, producing informative and effective search engine optimized copy for the website, product campaigns and external blog postings.

• Liaise and work closely with Partners, Vendors, and internal stakeholders.

• Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt

• Participate in the execution of other marketing activities such as events.

• Any other ad-hoc duties as assigned.

Requirements:

• Degree/DiplomainMarketing, Mass Communications or Public Relations.

• Minimum 3yearsofexperienceina similar capacity.

• Goodknowledge on digital media tools.

• A dynamicandcommittedteamplayer whoiscreative, resourcefulandpossesses a flair for writing.

• Self-starter whoisresults-orientedanddriventodeliver within allocated timelinesandbudgets.