Strategic Digital Marketing Lead: E-commerce & Growth

Sincere Watch Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Sincere Watch Limited is seeking a Senior Digital Marketing Executive to own end-to-end digital marketing strategies for Sincere Fine Watches and Sincerewatch.com. You will oversee e-commerce and corporate sites, analyze Google traffic, produce weekly/monthly reports, and manage social media campaigns to drive online-to-offline sales.

The role requires analytical thinking, strong communication, copywriting skills, and stakeholder management in a fast-paced retail environment.

Qualifications

• Degree in Marketing, Mass Communications or Public Relations.
• Minimum 3 years of experience in a similar capacity.
• Good knowledge of digital media tools.
• Creative, resourceful team player with writing flair.
• Self-starter, results-oriented, able to meet deadlines and budgets.

Responsibilities

• Own, drive and implement digital marketing plans and strategy for Sincere Fine Watches and Sincerewatch.com.
• Develop, maintain, enhance and management of Sincere e-commerce and corporate website.
• Google traffic data analysis and weekly reporting (internal).
• Google traffic data analysis and monthly reporting (external parties such as brands).
• Manage all social media platforms with daily posts on Instagram and targeted campaigns.
• Review campaign data and generate insights to optimize performance.
• Coach and supervise marketing executive on online enquiries.
• Identify key online markets and propose ideas to drive online-to-offline sales.
• Act as brand custodian, maintaining look and tone of online communications.
• Copywriting for SEO-friendly website content and campaigns.
• Liaise with Partners, Vendors, and internal stakeholders.
• Keep up to date with social media changes and advise on new channels.
• Participate in other marketing activities such as events.

Skills

Analytical marketer

Strong communicator

Stakeholder management

Copywriting

Data-driven insights

Social media management

SEO content writing

Digital marketing

Education

Degree in Marketing, Mass Communications or Public Relations

Tools

Google Analytics

Job description

Sincere Watch Limited is seeking a Senior Digital Marketing Executive to own end-to-end digital marketing strategies for Sincere Fine Watches and Sincerewatch.com. You will oversee e-commerce and corporate sites, analyze Google traffic, produce weekly/monthly reports, and manage social media campaigns to drive online-to-offline sales.

The role requires analytical thinking, strong communication, copywriting skills, and stakeholder management in a fast-paced retail environment.