Senior Digital Campaign Architect

BENCHMARKING PTE. LTD.; Singapore; Presencial; SGD 120 000 - 190 000; Tempo integral

Resumo da oferta

BENCHMARKING PTE. LTD. is seeking a Senior Digital Campaign StrategistExecutive to lead the planning, execution and optimisation of data-driven digital campaigns across platforms such as TikTok and Xiaohongshu, helping clients achieve stronger brand awareness, engagement, leads and conversions.

The role focuses on developing integrated strategies, managing budgets and timelines, and delivering performance insights and recommendations to clients and management.

Responsabilidades

• Develop and implement integrated digital campaign strategies based on client objectives, target audiences and market trends.
• Plan campaign concepts, content direction, media budgets, timelines, KPIs and performance targets.
• Lead digital advertising campaigns across TikTok and other relevant platforms.
• Develop and manage social media, content marketing, KOL/KOC and influencer campaigns.
• Conduct audience, competitor and market research to identify growth opportunities and campaign insights.
• Monitor campaign performance and analyse key metrics such as reach, engagement, leads, conversions, cost per acquisition and ROI.
• Continuously optimise campaigns, advertising budgets, targeting, content and creative approaches to improve results.
• Work closely with clients, designers, content creators, KOLs and internal teams to ensure campaigns are delivered on time and according to objectives.
• Prepare campaign reports, performance reviews and strategic recommendations for clients and management.
• Identify emerging digital marketing trends, platform updates, content formats and new advertising opportunities.
• Provide guidance and coaching to junior digital marketing team members and support the improvement of internal campaign processes.

Conhecimentos

Digital campaign strategy

Data-driven marketing

Campaign optimisation

Audience research

Cross-functional collaboration

Team leadership

Reporting & analytics

Ferramentas

TikTok Ads

Xiaohongshu

Descrição da oferta de emprego

BENCHMARKING PTE. LTD. is seeking a Senior Digital Campaign StrategistExecutive to lead the planning, execution and optimisation of data-driven digital campaigns across platforms such as TikTok and Xiaohongshu, helping clients achieve stronger brand awareness, engagement, leads and conversions.

The role focuses on developing integrated strategies, managing budgets and timelines, and delivering performance insights and recommendations to clients and management.