Senior Digital Marketing Campaign Lead (Flexible Work)

TDCX Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Social security coverage

Flexible working arrangements

Global company exposure

Job summary

TDCX is seeking a Senior Digital Marketing Campaign Specialist to optimize paid campaigns and deliver measurable results for online marketing initiatives. You will manage ad copies, bids, CPC targets, and keyword research while collaborating with teams to drive conversions and efficiency.

Ideal candidates bring 2 years of related experience, strong communication skills, and a passion for online marketing. The role is based in Singapore with opportunities for learning and career growth.

Qualifications

• Bachelor’s degree in any field.
• 2 years of related digital marketing experience preferred, fresh graduates welcome.
• Strong English communication and ability to sell creative market solutions.

Responsibilities

• Manage and optimize ad campaigns including Ad Copy, bids, CPC and CPA targets.
• Develop campaign strategies with keyword research and competitive analysis.
• Create performance reports with actionable recommendations for improvements.
• Monitor budgets and track spend to ensure efficient use of funds.
• Explore automation capabilities to enhance SEM effectiveness.
• Support other duties as assigned to maintain quality management.

Skills

Ad copy

Bid management

Keyword research

Campaign optimization

Analytics

Education

Bachelor's degree

Job description

TDCX is seeking a Senior Digital Marketing Campaign Specialist to optimize paid campaigns and deliver measurable results for online marketing initiatives. You will manage ad copies, bids, CPC targets, and keyword research while collaborating with teams to drive conversions and efficiency.

Ideal candidates bring 2 years of related experience, strong communication skills, and a passion for online marketing. The role is based in Singapore with opportunities for learning and career growth.