Digital Marketing Strategist: Campaigns, Content & Growth

EQUE PTE. LTD.; Singapore; On-site; SGD 36,000 - 48,000; Full time

Job summary

EQUE PTE. LTD. is seeking a Creative Digital Marketing Assistant in Singapore to plan and execute campaigns across social media, email, and search engines.

You will craft captions, blog posts, and website copy tailored to audiences, while growing a consistent brand presence on Instagram, Facebook, TikTok, and LinkedIn. You will monitor daily campaign performance, derive insights, and optimize efforts with data-driven recommendations.

Qualifications

• Diploma or above
• Marketing passion and branding
• Familiar with social media tools and digital platforms
• Detail-oriented with multi-tasking ability

Responsibilities

• Plan and execute digital marketing campaigns across social media, email, search engines, and web platforms with strategic intent and creative energy
• Create high-quality, engaging content including captions, emailers, blog posts, and website copy tailored to resonate with target audiences
• Manage and grow social media presence across Instagram, Facebook, TikTok, and LinkedIn with brand consistency and genuine audience connection
• Monitor and analyse campaign performance metrics daily, turning data into clear insights and actionable optimisation strategies
• Coordinate paid advertising campaigns including Meta Ads and Google Ads, managing budgets and tracking return on investment closely
• Support SEO and SEM efforts to drive organic growth and improve search visibility across all digital platforms
• Collaborate with designers and creative teams to produce polished, on-brand digital marketing assets that stand out
• Prepare comprehensive digital performance reports with clear, data-driven recommendations to continuously improve campaign effectiveness

Skills

Social media management

Content creation

Campaign planning

Analytics

Education

Diploma or above

Tools

Meta Ads Manager

Google Ads

SEO basics

Job description

EQUE PTE. LTD. is seeking a Creative Digital Marketing Assistant in Singapore to plan and execute campaigns across social media, email, and search engines.

You will craft captions, blog posts, and website copy tailored to audiences, while growing a consistent brand presence on Instagram, Facebook, TikTok, and LinkedIn. You will monitor daily campaign performance, derive insights, and optimize efforts with data-driven recommendations.