Senior Digital Campaign Architect & Growth Lead

benchmarking pte. ltd.; Singapore; Sur place; SGD 90 000 - 150 000; Plein temps

Résumé du poste

benchmarking pte. ltd.

is seeking a Senior Digital Campaign StrategistExecutive to lead planning, execution and optimisation of data-driven digital marketing campaigns across platforms such as TikTok and Xiaohongshu, supporting clients in achieving stronger brand awareness, engagement, leads and conversions. The role involves developing integrated strategies, managing budgets, overseeing influencer campaigns, conducting market research, and delivering performance insights to clients and

Qualifications

• Develop and implement integrated digital campaign strategies based on client objectives, target audiences and market trends.
• Plan campaign concepts, content direction, media budgets, timelines, KPIs and performance targets.
• Lead digital advertising campaigns across TikTok and other relevant platforms.
• Develop and manage social media, content marketing, KOL/KOC and influencer campaigns.
• Conduct audience, competitor and market research to identify growth opportunities and campaign insights.
• Monitor campaign performance and analyse key metrics such as reach, engagement, leads, conversions, cost per acquisition and ROI.
• Continuously optimise campaigns, advertising budgets, targeting, content and creative approaches to improve results.
• Work closely with clients, designers, content creators, KOLs and internal teams to ensure campaigns are delivered on time and according to objectives.
• Prepare campaign reports, performance reviews and strategic recommendations for clients and management.
• Identify emerging digital marketing trends, platform updates, content formats and new advertising opportunities.
• Provide guidance and coaching to junior digital marketing team members and support the improvement of internal campaign processes.

Responsabilités

• Develop and implement integrated digital campaign strategies based on client objectives, target audiences and market trends.
• Plan campaign concepts, content direction, media budgets, timelines, KPIs and performance targets.
• Lead digital advertising campaigns across TikTok and other relevant platforms.
• Develop and manage social media, content marketing, KOL/KOC and influencer campaigns.
• Conduct audience, competitor and market research to identify growth opportunities and campaign insights.
• Monitor campaign performance and analyse key metrics such as reach, engagement, leads, conversions, cost per acquisition and ROI.
• Continuously optimise campaigns, advertising budgets, targeting, content and creative approaches to improve results.
• Work closely with clients, designers, content creators, KOLs and internal teams to ensure campaigns are delivered on time and according to objectives.
• Prepare campaign reports, performance reviews and strategic recommendations for clients and management.
• Identify emerging digital marketing trends, platform updates, content formats and new advertising opportunities.
• Provide guidance and coaching to junior digital marketing team members and support the improvement of internal campaign processes.

Description du poste

benchmarking pte. ltd.

is seeking a Senior Digital Campaign StrategistExecutive to lead planning, execution and optimisation of data-driven digital marketing campaigns across platforms such as TikTok and Xiaohongshu, supporting clients in achieving stronger brand awareness, engagement, leads and conversions. The role involves developing integrated strategies, managing budgets, overseeing influencer campaigns, conducting market research, and delivering performance insights to clients and