Senior Data-Driven B2B Marketing Lead

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 65,000 - 90,000; Full time

Job summary

TALENT TRADER GROUP PTE. LTD.

is seeking a marketing professional to partner with regional business units to develop and implement marketing strategies, including content creation for new product launches. You will design and execute integrated marketing initiatives, coordinate regional B2B campaigns to boost brand awareness and generate leads, manage events, and ensure all materials meet brand standards while tracking KPIs.

Qualifications

• Diploma in Marketing or related field.
• Minimum 3 years of experience in marketing brand and communications.
• Excellent communication and presentation skills.

Responsibilities

• Partner with regional business units to develop and implement marketing strategies, including creating marketing content for new product launches.
• Collaborate with cross-functional teams to design and execute integrated marketing initiatives and coordinate regional B2B campaigns to strengthen brand awareness, generate leads, and drive sales growth.
• Develop engaging and audience-focused B2B marketing content for digital and print channels.
• Organize and manage regional B2B events and marketing activities to increase brand exposure and market presence.
• Maintain consistent brand identity by ensuring marketing materials comply with brand standards and guidelines.
• Monitor, analyze, and report on marketing performance using KPIs to evaluate campaigns and identify opportunities for improvement.
• Stay up-to-date with industry developments, market trends, and best practices in B2B marketing.
• Coordinate with external vendors to ensure timeliness, budget adherence, and branding compliance.

Skills

Communication skills

Marketing experience

Presentation skills

Education

Diploma in Marketing

Job description

TALENT TRADER GROUP PTE. LTD.

is seeking a marketing professional to partner with regional business units to develop and implement marketing strategies, including content creation for new product launches. You will design and execute integrated marketing initiatives, coordinate regional B2B campaigns to boost brand awareness and generate leads, manage events, and ensure all materials meet brand standards while tracking KPIs.