Regional Marketing Lead: B2B Campaigns & Social

TALENT TRADER GROUP PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Talent Trader Group Pte. Ltd. in Singapore is seeking an accomplished marketing leader to steer regional marketing strategies for new product launches and B2B campaigns.

You will manage a team of marketing communications and social media specialists, coordinate cross-functional plans, and mentor staff to drive brand engagement and lead generation. The role emphasizes budget discipline, vendor management, events, and KPI reporting to sustain competitive regional presence.

Qualifications

• Degree in Marketing or any related fields.
• Minimum 8 years of experience in corporate marketing.
• Excellent communication and presentation skills.

Responsibilities

• Collaborate with regional business units to develop and implement marketing strategies and content for new product launches.
• Lead social media strategies and campaigns to strengthen brand engagement.
• Manage regional marketing campaigns and product launches for B2B products.
• Partner with cross-functional teams to develop and implement integrated marketing plans, coordinating regional campaigns to strengthen brand presence and generate leads and sales conversions.
• Develop engaging and targeted marketing content for both online and offline channels.
• Organize and execute events to increase brand visibility across the region.
• Ensure consistent compliance with brand guidelines across all marketing materials.
• Monitor and report key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and social media initiatives.
• Keep abreast of industry best practices and emerging marketing trends to ensure the company remains competitive in regional marketing communications.
• Manage external vendors, ensuring expenses remain within the approved budget and deliverables meet communication standards and agreed timelines.
• Lead and oversee a team of marketing communications and social media specialists.
• Promote a collaborative team culture and mentor team members to enhance performance and achieve business objectives.

Skills

Strategic marketing

Brand management

Content marketing

Leadership

Team mentoring

Campaign management

Education

Degree in Marketing or related fields

Job description

Talent Trader Group Pte. Ltd. in Singapore is seeking an accomplished marketing leader to steer regional marketing strategies for new product launches and B2B campaigns.

You will manage a team of marketing communications and social media specialists, coordinate cross-functional plans, and mentor staff to drive brand engagement and lead generation. The role emphasizes budget discipline, vendor management, events, and KPI reporting to sustain competitive regional presence.