Associate Director, CRM

People Story; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading marketing consultancy in Singapore is seeking an experienced Associate Director, CRM to lead high-impact marketing initiatives. This role requires a visionary thinker with a strong background in MarTech and data-driven strategies. You will drive innovation, optimize customer journeys, and manage end-to-end projects. Exceptional leadership and facilitation of executive-level discussions are essential. If you're eager to make a significant impact in the marketing technology space, this opportunity could be ideal for you.

Qualifications

• Experience in developing multi-channel marketing campaigns.
• Hands-on MarTech experience with platforms like Tealium and SFMC.
• Proven track record in leading projects and teams.

Responsibilities

• Design, develop, and optimize multi-channel campaigns.
• Lead workshops and discussions with senior stakeholders.
• Manage projects from strategy to execution.

Skills

Data-driven marketing strategies

MarTech platforms expertise

Leadership in complex environments

Executive-level facilitation

Tools

CDP (Tealium, Segment)

CEP (SFMC, Braze)

Job description

Are you a seasoned marketing strategist with a deep passion for leveraging MarTech and data to drive personalized customer experiences? If you're ready to lead high-impact initiatives and guide top-tier clients through their digital transformation, we'd love to meet you!

As an Associate Director, CRM, you'll be at the forefront of strategic leadership, driving innovation and results across the board.

Key Responsibilities:

Lead Campaign & Customer Journey Innovation Design, develop, and optimize high-performing, multi-channel campaigns that harness the full power of digital data and MarTech platforms.

Marketing Automation Visionary Act as a trusted advisor to senior clients, crafting solutions that integrate MarTech tools to meet their marketing and business objectives. You'll be the go-to expert for aligning platforms like CDP and CEP with overarching business strategies.

Strategic Opportunity Development Identify and unlock new client opportunities by understanding their pain points and tailoring digital strategies to elevate their digital maturity.

Executive-Level Leadership Lead workshops, strategic white-boarding sessions, and high-stakes discussions with senior stakeholders, co-creating roadmaps that guide clients through digital evolution.

End-to-End Project Ownership Manage complex consulting, implementation, and managed services projects, ensuring timely delivery and alignment with client goals. You'll oversee everything from strategy to execution across diverse MarTech platforms.

Client & Business Development Take ownership of pre-sales targets, developing strong client relationships that lead to long-term partnerships. You'll also be driving growth for both your clients and our business.

What You Bring:

Visionary Strategic Thinking You have the ability to align business goals with data-driven marketing strategies that make an impact.

MarTech Expertise Hands-on experience with key platforms like CDP (Tealium, Segment) or CEP (SFMC, Braze), and a strong understanding of how they drive marketing and business outcomes.

Leadership & Execution You've led large-scale projects and teams, delivering results in complex, fast-moving environments. Balancing both high-level strategy and technical execution is your forte.

Executive-Level Facilitation Proven experience leading senior-level workshops and strategy discussions, with the ability to influence and guide C-suite stakeholders.

Innovative Problem-Solver You have a deep passion for technology and data, always seeking out the latest trends to stay ahead of the curve.

️ Global Perspective You're ready to travel as needed to meet client demands and drive successful project outcomes.

Are you ready to lead and inspire? If you're excited about the future of marketing, technology, and data, and want to drive transformation at the highest level, this could be the perfect role for you. Lets have a conversation!

Sound interesting? Please apply here with your CV or email [e-mail], again with your CV attached.

People Story is acting as a Talent Consultancy to this role. Due to the high volume of applicants, it is extremely difficult for us to get back to everyone who applies. If we have not contacted you within 14 days, please assume that your application has not been successful.