Senior Content & Social Media Strategist

Singapore Institute of Management Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Institute of Management Group is seeking a skilled content creator to plan, produce, and optimize engaging content across social media, video, and copy to align with campaigns. You will manage daily social media activities, develop brand activation concepts, monitor performance, and deliver data-driven insights to improve engagement and conversions.

The role requires a Bachelor’s degree and 4–7 years of experience in content creation or digital marketing, with strong writing, design,

Qualifications

• Bachelor's degree in Marketing, Communications, Design, or related field.
• 4–7 years of experience in content creation, social media, or digital marketing.
• Strong writing and editing skills, with the ability to create clear and engaging content.
• Ability to create visual and basic video content (e.g., social media graphics, short-form videos).
• Strong understanding of social media platforms and their best practices.
• Ability to analyse performance data and apply insights to improve content effectiveness and business outcomes.
• Proficiency in design and editing tools, including Adobe Creative Suite, Canva, or similar software, to create high-quality visual content.
• Good stakeholder coordination and communication skills, with the ability to work across teams.
• Creative and data-driven mindset.
• Proactive and able to take ownership of tasks.
• Collaborative and a strong team player.
• Adaptable and comfortable in a fast-paced environment.
• Willing to learn and improve continuously.

Responsibilities

• Support content planning by contributing ideas and calendars tied to campaigns and priorities.
• Develop engaging content across formats (social posts, videos, visuals, copy) and ensure on-brand outputs.
• Manage day-to-day social media activities and community engagement.
• Develop brand activation concepts and campaign briefs, coordinating on-ground experiences, content capture, vendors, and timelines.
• Monitor and analyze content and social media performance; provide insights to improve results.

Skills

Content strategy

Writing & editing

Social media understanding

Data analysis

Stakeholder coordination

Team collaboration

Adaptable & fast-paced

Education

Bachelor's degree in Marketing, Communications, Design, or related field

Tools

Adobe Creative Suite

Canva

Job description

Singapore Institute of Management Group is seeking a skilled content creator to plan, produce, and optimize engaging content across social media, video, and copy to align with campaigns. You will manage daily social media activities, develop brand activation concepts, monitor performance, and deliver data-driven insights to improve engagement and conversions.

The role requires a Bachelor’s degree and 4–7 years of experience in content creation or digital marketing, with strong writing, design,