Senior Buyer Engagement & CRM Lead – Asia

singapore exhibition services (pte) limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Exhibition Services (Pte) Limited seeks an experienced professional to engage and develop relationships with industry associations, VIPs, and to grow the hosted buyer program for our Food & Hospitality - Asia portfolio. You will build trust with top regional buyers and identify opportunities to expand the client base while delivering strategic, data-driven solutions to maximise satisfaction.

Collaborate with marketing on buyer engagement campaigns, maintain CRM accuracy, and coordinate

Qualifications

• Minimum 3 years in CRM, events or sales environment.
• Degree holder or above in Business or related discipline.
• Hands-on project management experience in B2B environments.

Responsibilities

• Engage with industry associations and VIPs to grow hosted buyer program.
• Collaborate with marketing to promote buyer engagement campaigns.
• Maintain and update CRM with accurate customer data.
• Identify industry trends and customer needs to tailor campaigns.
• Coordinate with event teams for delegation and buyers program at events.
• Follow up with key buyers to ensure attendance and engagement.
• Build relationships with new buyers to expand the customer base.
• Provide timely updates on event developments.

Skills

CRM

Events

Sales

Education

Bachelor's degree in Business

Tools

Microsoft Office

Job description

Singapore Exhibition Services (Pte) Limited seeks an experienced professional to engage and develop relationships with industry associations, VIPs, and to grow the hosted buyer program for our Food & Hospitality - Asia portfolio. You will build trust with top regional buyers and identify opportunities to expand the client base while delivering strategic, data-driven solutions to maximise satisfaction.

Collaborate with marketing on buyer engagement campaigns, maintain CRM accuracy, and coordinate