VIP Buyer Relations & Hosted Programs Lead

singapore exhibition services (pte) limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore Exhibition Services (PTE) Limited is seeking an experienced professional to engage and develop relationships with industry associations, VIPs, and to develop the hosted buyer program for our Food & Hospitality portfolio in Asia. The role focuses on engaging top buyers, identifying growth opportunities, and delivering strategic engagement initiatives across events.

You will work with marketing to promote campaigns, with Sales to identify buyers, and with operations to ensure attendance

Qualifications

• Experience engaging with industry associations and VIPs.
• Ability to design and run hosted buyer programs.
• Strong analytical and strategic problem-solving skills.

Responsibilities

• Conceptualise strategic development for Hosted Buyers Program & Buyer engagement campaigns.
• Work closely with marketing team on promoting and delivering buyer engagement campaigns.
• Collaborate with Sales team to identify potential buyers and curate exclusive networking opportunities.
• Strong and proactive follow up with identified VIPs and industry associations to ensure attendance to events.
• Build new leads and maintain positive business relationships with key customers.
• Provide customers with timely updates on the latest developments of our events.
• Collate and maintain the customer database in a systematic way with accuracy.
• Understand and address industry trends and customer needs.
• Understand the business matching requirements of customers and explore line-up opportunities.
• Assist coordination of delegation and buyers programs at physical events.
• Maintain regularly an up-to-date CRM of contacts and ensure all supporting software is updated.

Skills

Relationship building

Strategic thinking

Analytical skills

CRM skills

Client engagement

Tools

CRM software

Job description

Singapore Exhibition Services (PTE) Limited is seeking an experienced professional to engage and develop relationships with industry associations, VIPs, and to develop the hosted buyer program for our Food & Hospitality portfolio in Asia. The role focuses on engaging top buyers, identifying growth opportunities, and delivering strategic engagement initiatives across events.

You will work with marketing to promote campaigns, with Sales to identify buyers, and with operations to ensure attendance