Senior Brand Partnership Manager

Hoyoverse; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

HoYoverse is seeking a partnerships and business development professional in Singapore to lead brand partnership initiatives across FMCG, retail and non-endemic partners. You will identify, pitch, negotiate, and close deals while coordinating with global teams.

The role requires at least 3 years in brand partnerships or IP licensing, fluency in English and Chinese, strong negotiation and presentation skills, and a solid business sense for licensing contracts. Travel to events may be required.

Qualifications

• At least 3 years of experience in brand partnerships, business development, or IP licensing, preferably within gaming, entertainment, FMCG, retail, or agency environments.
• High level of professional proficiency in both Chinese and English (spoken and written) is required. You must be comfortable presenting to external international partners in English and working with HQ internal teams in Chinese.
• Proven track record of closing and managing cross-industry brand collaborations, especially in FMCG (F&B, lifestyle) or Retail chains.
• Strong negotiation, communication, and presentation skills.
• Good business acumen with a solid understanding of commercial terms and licensing contracts.
• Strong organizational skills, self-motivated, and comfortable working across matrixed teams.
• Passion for gaming and familiarity with HoYoverse titles and ACG culture.

Responsibilities

• Identify, pitch, negotiate, and close commercial brand partnerships with leading brands in FMCG and Retail, and other non-endemic partners as the need arises.
• Manage existing client relationships transitioned into your portfolio and explore new collaboration opportunities.
• Work closely with Shanghai teams, global branding, legal, and regional BD teams to align on creative concepts, contract terms, and project milestones.
• Formulate business proposals, evaluate commercial deal terms (minimum guarantees, royalties, co-marketing budgets), and build solid business cases.
• Oversee partner campaign execution alongside internal teams to ensure asset quality, IP guideline compliance, and timely delivery.
• Attend industry events, trade shows, licensing expos, and partner meetings as needed.

Skills

Brand partnerships

Business development

IP licensing

Negotiation

Communication

Presentation

Bilingual English/Chinese

Job description

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more, please review our comprehensive Global Applicant and Candidate Privacy Policy.

What You Will Do:

• Identify, pitch, negotiate, and close commercial brand partnerships with leading brands in FMCG and Retail, and other non-endemic partners as the need arises.

• Manage existing client relationships transitioned into your portfolio and explore new collaboration opportunities.

• Work closely with Shanghai teams, global branding, legal, and regional BD teams to align on creative concepts, contract terms, and project milestones.

• Formulate business proposals, evaluate commercial deal terms (minimum guarantees, royalties, co-marketing budgets), and build solid business cases.

• Oversee partner campaign execution alongside internal teams to ensure asset quality, IP guideline compliance, and timely delivery.

• Attend industry events, trade shows, licensing expos, and partner meetings as needed.

What We Are Looking For:

• at least 3 years of experience in brand partnerships, business development, or IP licensing, preferably within gaming, entertainment, FMCG, retail, or agency environments.

• High level of professional proficiency in both Chinese and English (spoken and written) is required. You must be comfortable presenting to external international partners in English and working with HQ internal teams in Chinese.

• Proven track record of closing and managing cross-industry brand collaborations, especially in FMCG (F&B, lifestyle) or Retail chains.

• Strong negotiation, communication, and presentation skills.

• Good business acumen with a solid understanding of commercial terms and licensing contracts.

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• Strong organizational skills, self-motivated, and comfortable working across matrixed teams.

• Passion for gaming and familiarity with HoYoverse titles and ACG culture.

Preferred Qualifications:

• Experience working with multinational companies or managing international partner projects.

• Established network of brand contacts across F&B, consumer packaged goods, or retail chains.

• Familiarity with co-branded packaging, retail activations, or promotional redemption campaigns.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.