Marketing Manager

Hoyoverse Pte. Ltd.; Singapore; Sur place; SGD 90 000 - 150 000; Plein temps

Résumé du poste

HoYoverse Pte. Ltd. is seeking a senior Marketing & Brand Lead to drive regional brand strategy and campaigns for Southeast Asia. You will align product updates with localized messaging, plan high-impact campaigns, and manage vendors, KOLs and media partners.

You will work closely with cross-functional teams across markets to deliver growth, optimize content, and ensure engaging experiences for diverse gaming communities. English fluency and SEA market knowledge are essential.

Qualifications

• 5+ years of experience in game publishing or marketing.
• Experience with anime-style, console, or PC games is preferred.
• Strong understanding of global gaming audiences and platforms such as X, Discord, and Reddit, with a good sense of local content preferences.
• Strong capabilities in content planning, strategic thinking, data analysis, and managing vendors, KOLs, and media partners.
• Hands-on and willing to work on execution details, including creative scripts and KOL communication.
• Professional fluency in English, with strong cross-cultural communication and influencing skills.
• Southeast Asia experience and a strong understanding of HoYoverse titles or anime culture are preferred.
• Results-driven and able to proactively move complex cross-functional projects forward.

Responsabilités

• Localized Brand Strategy: Set brand objectives for product updates, develop structured brand strategies, and build an evaluation framework that balances brand building with marketing efficiency.
• Product Positioning and Communication: Refine key selling points based on competitor activity and user insights, and continuously improve localized brand messaging.
• Campaign Execution: Plan and deliver high-impact online and offline campaigns, managing vendors from creative development through post-campaign review.
• Marketing Resources: Build regional online and offline marketing resources, develop communication plans, and drive standout initiatives such as social campaigns and local IP collaborations.
• Long-Term Brand Growth: Develop brand plans for Southeast Asia based on product needs and market trends, and work with cross-regional teams to deliver them.

Connaissances

Brand strategy

Campaign planning

Vendor management

English communication

Description du poste

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more, please review our comprehensive Global Applicant and Candidate Privacy Policy.

Responsibilities

• Localized Brand Strategy:Set brand objectives for product updates, develop structured brand strategies, and build an evaluation framework that balances brand building with marketing efficiency.

• Product Positioning and Communication: Refine key selling points based on competitor activity and user insights, and continuously improve localized brand messaging.

• Campaign Execution: Plan and deliver high-impact online and offline campaigns, managing vendors from creative development through post-campaign review.

• Marketing Resources: Build regional online and offline marketing resources, develop communication plans, and drive standout initiatives such as social campaigns and local IP collaborations.

• Long-Term Brand Growth: Develop brand plans for Southeast Asia based on product needs and market trends, and work with cross-regional teams to deliver them.

Requirements

• 5+ years of experience in game publishing or marketing. Experience with anime-style, console, or PC games is preferred.

• Strong understanding of global gaming audiences and platforms such as X, Discord, and Reddit, with a good sense of local content preferences.

• Strong capabilities in content planning, strategic thinking, data analysis, and managing vendors, KOLs, and media partners.

• Hands-on and willing to work on execution details, including creative scripts and KOL communication.

• Professional fluency in English, with strong cross-cultural communication and influencing skills.

• Southeast Asia experience and a strong understanding of HoYoverse titles or anime culture are preferred.

• Results-driven and able to proactively move complex cross-functional projects forward.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.