Marketing Specialist

HoYoverse; Singapore; Sur place; SGD 60 000 - 90 000; Plein temps

Résumé du poste

HoYoverse is seeking a seasoned marketing professional to support localized brand strategy and campaign execution across Southeast Asia. You will refine selling points based on competitor insights and adapt messaging for regional audiences.

The role emphasizes cross-cultural collaboration, vendor and KOL management, and hands-on execution of creative content, with a strong English proficiency and familiarity with global gaming communities.

Qualifications

• 3-5 years of experience in game publishing or marketing.
• Experience with anime-style, console, or PC games is preferred.
• Fluency in English and Mandarin (written and spoken) is highly preferred.
• Good understanding of global gaming audiences and platforms such as Discord, Reddit, and X.
• Solid capabilities in content planning, data analysis, and supporting vendor, KOL, and media partner relationships.
• Hands-on and willing to work on execution details, including creative scripts and KOL communication.
• Professional fluency in English, with strong cross-cultural communication skills.
• Southeast Asia experience and a strong understanding of HoYoverse titles or anime culture are preferred.
• Proactive, detail-oriented, and able to support complex cross-functional projects.

Responsabilités

• Support Localized Brand Strategy: Contribute to brand objectives for product updates, assist in developing brand strategies, and help apply the evaluation framework balancing brand building with marketing efficiency.
• Product Positioning and Communication: Help refine key selling points based on competitor activity and user insights, and support the ongoing improvement of localized brand messaging.
• Campaign Execution: Plan and deliver online and offline campaigns, coordinating vendors from creative development through post-campaign review.
• Marketing Resources: Help build regional online and offline marketing resources, support communication plans, and contribute to initiatives such as social campaigns and local IP collaborations.
• Brand Growth Support: Assist in developing brand plans for Southeast Asia based on product needs and market trends, working with cross-regional teams on execution.

Connaissances

Brand strategy

Content planning

Data analysis

Vendor relations

KOL management

Cross-cultural communication

Outils

Discord

Reddit

X (Twitter)

Description du poste

About HoYoverse

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies.

Responsibilities

• Support Localized Brand Strategy: Contribute to brand objectives for product updates, assist in developing brand strategies, and help apply the evaluation framework balancing brand building with marketing efficiency.
• Product Positioning and Communication: Help refine key selling points based on competitor activity and user insights, and support the ongoing improvement of localized brand messaging.
• Campaign Execution: Plan and deliver online and offline campaigns, coordinating vendors from creative development through post-campaign review.
• Marketing Resources: Help build regional online and offline marketing resources, support communication plans, and contribute to initiatives such as social campaigns and local IP collaborations.
• Brand Growth Support: Assist in developing brand plans for Southeast Asia based on product needs and market trends, working with cross-regional teams on execution.

Required Experience

• 3-5 years of experience in game publishing or marketing.
• Experience with anime-style, console, or PC games is preferred.
• Fluency in both English and Mandarin (written and spoken) is highly preferred to effectively collaborate with external partners and regional stakeholders.
• Good understanding of global gaming audiences and platforms such as X, Discord, and Reddit, with a good sense of local content preferences.
• Solid capabilities in content planning, data analysis, and supporting vendor, KOL, and media partner relationships.
• Hands-on and willing to work on execution details, including creative scripts and KOL communication.
• Professional fluency in English, with strong cross-cultural communication skills.
• Southeast Asia experience and a strong understanding of HoYoverse titles or anime culture are preferred.
• Proactive, detail-oriented, and able to support complex cross-functional projects.