Marketing Executive

Hua Cheng Education Centre Pte Ltd; Singapore; On-site; SGD 56,000 - 89,000; Full time

Job summary

Hua Cheng Education Centre Pte Ltd is seeking a dynamic Marketing professional to lead targeted campaigns and grow our brand footprint across Singapore. You will collaborate with internal teams and external vendors to deliver impactful initiatives that support franchise development and overall business objectives.

You will create bilingual English/Chinese content, analyze campaign performance, and produce video content for branding efforts.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in the education industry is advantageous.
• Strong bilingual English/Chinese communication.
• Analytical skills to interpret market data.

Responsibilities

• Develop targeted marketing campaigns to achieve business goals.
• Monitor and analyze campaign performance data and guide improvements.
• Conduct market research via surveys and focus groups.
• Collaborate with stakeholders, vendors, and media partners.
• Create bilingual marketing collaterals and blogs in English and Chinese.
• Produce video content for marketing and branding purposes.
• Implement brand initiatives across channels to strengthen identity.
• Provide marketing support to franchise manager for growth.
• Manage weekends/evenings as required.

Skills

Marketing

Campaign analytics

Bilingual EN-ZH

Content creation

Communication

Project management

Vendor collaboration

Education

Bachelor's degree in Marketing

Diploma in Business Studies

Job description

Company Overview / Employee Value Proposition

Hua Cheng Education Centre was founded by experienced NIE-trained teachers in 2000. We develop proprietary curriculum and teaching methods for Chinese language education, operating multiple centres across Singapore and continuing to expand.

Job Summary

You will execute and optimize marketing strategies through targeted campaigns, driving measurable engagement and brand growth. Collaborate with internal teams, vendors, and media partners to deliver impactful marketing initiatives that support franchise development and business objectives.

Responsibilities

• Develop and implement targeted marketing campaigns to achieve strategic business goals and enhance brand presence
• Monitor and analyze campaign performance data to document results and guide continuous improvement efforts
• Conduct market research using surveys and focus group discussions to gather actionable insights on target audiences
• Collaborate with internal stakeholders, vendors, and media partners to ensure seamless execution and success of marketing campaigns
• Create compelling bilingual marketing collaterals and blogs in English and Chinese to engage diverse audiences, supporting brand communication needs
• Produce video content for marketing and branding purposes
• Implement brand initiatives across multiple channels to strengthen brand identity and increase customer engagement
• Provide marketing support to the franchise manager by addressing franchisees’ marketing needs and driving franchise growth
• Manage time effectively to accommodate work during weekends and evenings as required

Preferred competencies and qualifications

• Diploma, Bachelor's degree or Professional Degree in Business Studies, Marketing, Business Administration, or Mass Communications
• Experience in the education industry is advantageous
• Demonstrate strong business acumen and analytical skills to interpret market data and support decision-making
• Exhibit a positive, proactive, and solutions-driven working attitude
• Possess excellent communication skills (spoken and written), interpersonal skills, and people management capabilities
• Show high initiative, passion, results orientation, integrity, and professionalism
• Strong proficiency in both English and Chinese languages to produce bilingual marketing content and communications, supporting effective engagement with diverse audiences