Senior APAC Media & Performance Lead – Integrated Growth

Novo

Singapore

On-site

SGD 180,000 - 280,000

Full time

12 days ago

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Job summary

Novo Nordisk is seeking a Senior Media & Performance Manager to own APAC media and performance strategy across priority markets. You will translate brand and business objectives into a coherent, measurable media growth plan, connecting paid, owned, and partner channels while ensuring compliant, responsible communications.

You will lead integrated media across multiple markets, manage budgets, and drive investment decisions with a strong data/analytics focus.

Qualifications

Bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or related discipline.
Media agency experience is mandatory.
Senior experience leading integrated media across multiple markets.
Strong links between media investment and business value.
Experience with paid social, search, video, programmatic and emerging platforms.

Responsibilities

Set the direction for APAC media and performance across markets, agencies and partners.
Lead budget setting and scenario planning across base, expanded and extension scenarios.
Design channel roles and audience strategy for efficient reach and action.
Oversee agency briefs, negotiations, contracts and quality assurance.
Establish a single measurement and reporting framework with dashboards and reviews.
Connect media with PR, KOLs/DOLs, HCP engagement and owned experiences.
Ensure all media activity complies with Novo Nordisk standards and regulations.