Senior Media & Performance Manager

Novo; Singapore; On-site; SGD 180,000 - 280,000; Full time

Job summary

Novo Nordisk is seeking a Senior Media & Performance Manager to own APAC media and performance strategy across priority markets. You will translate brand and business objectives into a coherent, measurable media growth plan, connecting paid, owned, and partner channels while ensuring compliant, responsible communications.

You will lead integrated media across multiple markets, manage budgets, and drive investment decisions with a strong data/analytics focus.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or related discipline.
• Media agency experience is mandatory.
• Senior experience leading integrated media across multiple markets.
• Strong links between media investment and business value.
• Experience with paid social, search, video, programmatic and emerging platforms.

Responsibilities

• Set the direction for APAC media and performance across markets, agencies and partners.
• Lead budget setting and scenario planning across base, expanded and extension scenarios.
• Design channel roles and audience strategy for efficient reach and action.
• Oversee agency briefs, negotiations, contracts and quality assurance.
• Establish a single measurement and reporting framework with dashboards and reviews.
• Connect media with PR, KOLs/DOLs, HCP engagement and owned experiences.
• Ensure all media activity complies with Novo Nordisk standards and regulations.

Skills

Media agency experience

Integrated media leadership

Budget ownership & negotiations

Data analytics & attribution

Experience in regulated environments

English proficiency

APAC market experience

Omnichannel planning

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Your impact begins here

As the Senior Media & Performance Manager, you will own the APAC media and performance strategy across priority markets. You will turn brand, audience and business objectives into an integrated, measurable media growth plan – connecting paid, owned and partner channels into one coherent journey. Your impact will show in sharper investment decisions, stronger execution and clear, compliant next steps that help people move towards informed action and lasting health.

What you'll bring

To assess your fit quickly, here is what matters most for this role:

• A bachelor's degree in Marketing, Communications, Business, Media, Data & Analytics or a related discipline. Media agency experience is mandatory.
• Also significant senior experience leading integrated media, digital performance or marketing effectiveness across multiple markets, ideally in a regulated and/or consumer health or similarly accountable environment.
• A proven track record of media strategies and investment plans that deliver upper-funnel brand outcomes and lower-funnel action, with clear links to customer and business value. Strong experience across paid social, search, video, programmatic, creators/influence and emerging platforms, and how to connect them into an omnichannel plan.
• Experience with budget ownership, revenue generation, agency ecosystems, senior stakeholders, commercial negotiations and complex approval processes across APAC markets.
• Expertise in data analytics/measurement, attribution, experimentation, dashboards and translating performance signals into investment decisions.
• Experience in a regulated environment with high standards for privacy, consent, brand safety, medical/legal/regulatory review and responsible communications. Experience building teams, influencing without authority and creating alignment across central, regional and local market stakeholders.
• Professional fluency in English.

Useful, but not essential: Postgraduate qualifications in marketing, digital media, analytics or business. Additional APAC market language capability, such as Japanese or Korean.

What you'll do

• You will set the direction for APAC media and performance, then build the operating rhythm that turns strategy into results across markets, agencies and internal partners. Translate APAC priorities into annual and campaign media strategies, integrated channel plans, briefs, investment cases and market playbooks.
• Lead budget setting and scenario planning across base, expanded and extension scenarios, quantifying reach, frequency, share of voice, conversion-pathway and brand-lift implications.
• Design channel roles, audience strategy, phasing and buying approaches that balance efficient reach with consideration, search capture and action intent.
• Oversee agency briefs, partner selection, negotiations, contracts, quality assurance, brand safety and delivery against approved plans.
• Establish a single measurement and reporting framework, with optimisation frameworks, dashboards and regular reviews, using incrementality testing, brand lift or MMM to guide investment.
• Connect consumer media with Public Relations (PR), creators, Key Opinion Leaders (KOL)/Digital Opinion Leaders (DOL) activity, Healthcare Professional (HCP) engagement, eHealth partners and owned experiences, so audiences move from awareness to compliant, informed next steps.
• Ensure all media activity is compliant and responsible, aligned with Novo Nordisk standards, local regulations and disease-awareness guardrails, including non-branded communications.

Who you'll work with

You will sit within Medical & Marketing, where colleagues connect commercial strategy, medical affairs and brand direction across therapy areas.

This position reports to the Director, Consumer Engagement & e-Health. Externally, you will develop agency and partner capability across the region, setting high standards for strategic thinking, delivery quality and commercial stewardship.

Working across central, regional and local levels, you will create clarity, move at pace and help teams share what works.

What you can expect here?

You will work in an international environment where your expertise shapes decisions across markets. The role offers scope to broaden your commercial perspective, work at the forefront of AI-enabled planning and advanced measurement, and build new skills through cross-market collaboration. You will be trusted to take ownership and make your voice heard, in a team that combines curiosity, collaboration and ambition to create real progress.