APAC Head of Media & Digital Growth

Thornton Tomasetti; Singapore; On-site; SGD 220,000 - 360,000; Full time

Job summary

Abbott Nutrition International in Singapore seeks a Head of Media and Digital to lead APAC media, digital strategy, and DTC growth across 13 markets. You will shape the regional vision, manage agency relationships, and drive data-driven decision making to optimize brand performance.

You will oversee budgets, measurement frameworks, and AI-enabled testing while building a regional capability pipeline and ensuring compliance with privacy standards.

Qualifications

• Post graduate degree in Business.
• Preferred: further specialization or certification in Digital Marketing.
• 10–15+ years in media/digital leadership across multi‑market environments; category experience in consumer/health/nutrition preferred.
• Proven track record in DTC growth, performance marketing at scale, and cross‑functional leadership.
• Fluency with MMM/MTA, CDP/CRM stacks, marketing automation, and privacy‑by‑design principles.
• Experience negotiating JBPs and managing complex agency ecosystems.
• Strong analytical, stakeholder management, and change leadership skills; executive communication prowess.

Responsibilities

• Define APAC media & digital vision and operating blueprint for brand growth.
• Build and govern regional agency and platform ecosystems; run agency reviews/appointments and set scorecards.
• Negotiate and manage Joint Business Plans with major platforms securing innovation, data access and value.
• Architect measurement, data & analytics frameworks: KPIs, attribution strategy, dashboard standardization, data governance.
• Lead organizational capability uplift across performance marketing, analytics, CRM, and creative effectiveness.
• Own annual investment strategy and budget allocation with scenario planning and portfolio optimization.
• Drive AI-enabled testing and analytics for content & creative effectiveness.
• Monitor real-time data and adjust campaigns to maximize ROI.

Skills

MMM/MTA

Agency management

Cross-functional leadership

Analytics

JBPs negotiation

Stakeholder management

Executive communication

Education

Post graduate degree in Business

Tools

CDP/CRM stacks

Marketing automation

Job description

Abbott Nutrition International in Singapore seeks a Head of Media and Digital to lead APAC media, digital strategy, and DTC growth across 13 markets. You will shape the regional vision, manage agency relationships, and drive data-driven decision making to optimize brand performance.

You will oversee budgets, measurement frameworks, and AI-enabled testing while building a regional capability pipeline and ensuring compliance with privacy standards.