Marketing Manager

SINWEB MANPOWER PTE. LTD.; Singapore; On-site; SGD 42,000 - 68,000; Full time

Job summary

SINWEB MANPOWER PTE. LTD. is seeking a marketing professional to drive cross-platform campaigns and optimise multi-channel strategies. You will analyze performance data, refine targeting, and manage content across website and social channels to attract and convert audiences.

The role requires strong analytics, campaign management experience, and the ability to collaborate with partners while maintaining budgets and deadlines. Weekend availability may be required.

Qualifications

• Demonstrable marketing experience and willingness to learn.
• Experience identifying target audiences and leading multi-channel campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, Web Trends).
• Experience setting up and optimizing Google Adwords campaigns.
• Numerical literacy; able to analyze metrics and trends.
• Up-to-date with the latest online marketing trends and measurement practices.
• Available to work on weekends and public holidays.

Responsibilities

• Cross-platform integration of marketing campaigns and initiatives.
• Develop strategies to increase brand visibility and drive qualified traffic.
• Experiment with organic and paid channels across content and paid media.
• Produce engaging content for website and blog to attract target groups.
• Build relationships with industry partners, agencies and vendors.
• Prepare and monitor marketing budgets quarterly and annually.
• Oversee marketing materials from digital banners to brochures and case studies.
• Measure campaign performance and provide insights against goals.
• Analyze consumer behavior and adjust campaigns accordingly.

Skills

Marketing experience

Target audience identification

Multichannel campaigns

Analytics tools

Numerical literacy

Latest marketing trends

Weekend availability

Tools

Google Analytics

Google Ads

Job description

Responsibilities

• Cross-platform integration of marketing and advertising campaigns and initiatives
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools(e.g., Google Analytics, NetInsight, Omniture, Web Trends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Able to work on weekend and public holiday