Search Engine Optimization Team Lead

MEDIAPLUS DIGITAL PTE. LTD.; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A digital marketing company in Singapore seeks an experienced SEO/GEO Lead to manage a team of specialists while implementing effective SEO strategies. Responsibilities include leading the SEO team, ensuring client satisfaction, and analyzing performance metrics. Candidates should have at least 5 years of SEO experience, with strong skills in technical SEO and client management. The role offers competitive compensation and benefits including performance bonuses and flexible work arrangements.

Benefits

Annual Salary Review

Performance Bonus

Career development

Healthcare benefits

Flexible remote work

Meal reimbursement

Transportation reimbursement

Birthday voucher

Qualifications

• Minimum of 5 years of SEO experience, with 2+ years in a leadership role.
• Strong expertise in on-page and off-page SEO, including audits.
• Proficient in analyzing SEO data and using analytics tools.

Responsibilities

• Manage and develop a team of SEO specialists.
• Implement SEO strategies and ensure client satisfaction.
• Monitor and analyze campaign performance metrics.

Skills

SEO experience

Team management

Client relations

Technical SEO

Generative Engine Optimization

Communication skills

Tools

Google Analytics

Search Console

Ahrefs

SEMrush

Job description

SEO/GEO Lead

The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.

Key Responsibilities

Team Management

• Lead, motivate, and train a team of SEO specialists.
• Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager.
• Oversee onboarding and training of new team members.
• Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM.

SEO/GEO Strategy

• Develop and implement on-page and off-page SEO strategies for our clients.
• Stay current with and share SEO trends and algorithm updates.
• Conduct website audits and derive action steps for SEO clients based on audit results.
• Own backlinking processes and ensure guest post hygiene.
• Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.).
• Develop citation-worthy content strategies to increase brand visibility in AI-generated responses.
• Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics.
• Stay current with generative AI model updates and adapt optimization strategies accordingly.

Client Relations

• Participate in client pitches and presentations as needed.
• Participate in ongoing client conversations to better communicate SEO and GEO processes.
• Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs.

Performance and Reporting

• Develop and maintain monthly performance reports.
• Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
• Ensure quality assurance and timely delivery of work.

Process Improvement

• Develop efficient SEO/GEO workflows and processes.
• Identify opportunities for automation and tool integration.

Key Requirements

• At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
• Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
• Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude).
• Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams.
• Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
• Strong communication, reporting, and stakeholder management skills.

What's on Offer

• Annual Salary Review
• Performance Bonus
• Career development and learning opportunity
• Challenging and fulfilling career
• Various leave options
• Healthcare benefits
• Reimbursement for transportation expenses
• Meal reimbursement
• Birthday voucher
• Flexible remote work arrangements

We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [e-mail]

Please note that only shortlisted candidates will be contacted.