SEAA Brand Communications Architect

CHANEL ASIA PACIFIC PTE LIMITED; Singapore; On-site; SGD 350,000 - 520,000; Full time

Job summary

CHANEL Asia Pacific PTE LIMITED seeks a visionary Head of Brand Communications, SEAA, to architect regional strategy for Brand Transmission, Arts & Culture, and community-building. The role translates global priorities into SEAA-relevant programs, elevating CHANEL’s narrative among diverse markets with a focus on cultural authority and influence.

Leading cross-market teams, you will craft multi-year roadmaps, foster employee advocacy, and partner with Global teams to amplify brand desirability

Responsibilities

• Define and lead the regional Brand Communications strategy and multi-year roadmap for SEAA, connecting divisional activities with One House brand ambitions.
• Develop the narrative architecture, messaging frameworks and editorial priorities required to express CHANEL's singularity beyond product launches and campaigns.
• Shape coherent regional priorities around Brand Transmission, Women of Influence, Arts & Culture, leadership moments and other One House brand-building platforms.
• Ensure brand storytelling strengthens long-term desirability, cultural relevance and advocacy across diverse SEAA audiences.
• Own the regional Brand Transmission strategy, framework and standards, ensuring consistent understanding and expression of CHANEL's values across markets.
• Partner with People & Organisation and market teams to strengthen employee brand advocacy, brand intuition and internal pride.
• Create tools, content and engagement platforms that enable employees and partners to become stronger ambassadors of the House.
• Connect internal culture-building with external brand storytelling so that every audience touchpoint reflects a coherent and compelling brand experience.
• In collaboration with Global, to lead the regional Arts & Culture strategy and framework, including partnership principles, activation guardrails and strategic territories for SEAA.
• Build cultural intelligence capability that tracks emerging cultural shifts, anticipates future influence networks and translates insights into brand strategy.
• Support markets in identifying cultural opportunities and creative communities that have regional relevance.
• Position CHANEL as an active participant in shaping culture across SEAA.
• Map regional communities of influence across female leadership, creative communities, cultural institutions, entrepreneurs, academics, filmmakers, artists and thought leaders.
• Define priority audience segments for the future while enabling markets to identify and cultivate the right local individuals and partners.
• Create scalable community-building frameworks for platforms such as Women of Influence, Arts & Culture partnerships and soft-power conversations.
• Amplify successful market initiatives regionally and connect local communities to broader SEAA and global opportunities.
• Build the regional playbooks, toolkits, benchmarks and best practices that markets can adapt locally
• Establish communities of practice, workshops and learning modules that raise market capability in Brand Transmission, cultural intelligence, influence, Arts & Culture and narrative development
• Develop capability development pathways that strengthen the long-term Communications & Culture talent pipeline across markets and region
• Represent SEAA as a distinct region in global communications and brand forums, ensuring Southeast Asian and Australian market nuances inform global decisions.
• Translate global priorities such as women's impact, cultural authority and Freedom of Becoming into SEAA-re

Job description

CHANEL Asia Pacific PTE LIMITED seeks a visionary Head of Brand Communications, SEAA, to architect regional strategy for Brand Transmission, Arts & Culture, and community-building. The role translates global priorities into SEAA-relevant programs, elevating CHANEL’s narrative among diverse markets with a focus on cultural authority and influence.

Leading cross-market teams, you will craft multi-year roadmaps, foster employee advocacy, and partner with Global teams to amplify brand desirability