SEAA Brand Communications Leader

Chanel Pte Limited; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

CHANEL seeks a Head of Brand Communications for SEAA to shape the regional narrative and drive brand desirability across Southeast Asia and Australia. You will lead Brand Transmission, Arts & Culture, and community-building initiatives, partnering with Global and market teams to translate global priorities into local actions.

This role requires 12–15+ years in luxury communications, exceptional stakeholder management, and the ability to translate cultural insights into strategic decisions.

Qualifications

• 12 to 15+ years of progressive experience in brand communications, corporate communications, cultural strategy, reputation management, luxury communications or related fields.
• Proven ability to shape brand narratives, editorial frameworks and long-term communications roadmaps across multiple markets.
• Deep understanding of brand desirability, cultural relevance, community building and influence ecosystems, preferably within luxury, fashion, beauty, arts or culture-led sectors.
• Strong strategic planning capability, with the ability to translate insights, market intelligence and cultural shifts into actionable communications priorities.
• Experience developing frameworks, playbooks, governance models, toolkits or capability-building programs for regional or multi-market teams.
• Excellent stakeholder management and influencing skills, with the ability to partner effectively with Global, regional divisions, market leaders, People & Organisation and external partners.

Responsibilities

• Define and lead the regional Brand Communications strategy and multi-year roadmap for SEAA, connecting divisional activities with One House brand ambitions.
• Develop the narrative architecture, messaging frameworks and editorial priorities required to express CHANEL’s singularity beyond product launches and campaigns.
• Shape coherent regional priorities around Brand Transmission, Women of Influence, Arts & Culture, leadership moments and other One House brand-building platforms.
• Ensure brand storytelling strengthens long-term desirability, cultural relevance and advocacy across diverse SEAA audiences.
• Own the regional Brand Transmission strategy, framework and standards, ensuring consistent understanding and expression of CHANEL’s values across markets.

Skills

Brand communications

Corporate communications

Cultural strategy

Reputation management

Luxury communications

Stakeholder management

Job description

CHANEL seeks a Head of Brand Communications for SEAA to shape the regional narrative and drive brand desirability across Southeast Asia and Australia. You will lead Brand Transmission, Arts & Culture, and community-building initiatives, partnering with Global and market teams to translate global priorities into local actions.

This role requires 12–15+ years in luxury communications, exceptional stakeholder management, and the ability to translate cultural insights into strategic decisions.