Head of Brand Communications, SEAA

CHANEL ASIA PACIFIC PTE LIMITED; Singapore; On-site; SGD 350,000 - 520,000; Full time

Job summary

CHANEL Asia Pacific PTE LIMITED seeks a visionary Head of Brand Communications, SEAA, to architect regional strategy for Brand Transmission, Arts & Culture, and community-building. The role translates global priorities into SEAA-relevant programs, elevating CHANEL’s narrative among diverse markets with a focus on cultural authority and influence.

Leading cross-market teams, you will craft multi-year roadmaps, foster employee advocacy, and partner with Global teams to amplify brand desirability

Responsibilities

• Define and lead the regional Brand Communications strategy and multi-year roadmap for SEAA, connecting divisional activities with One House brand ambitions.
• Develop the narrative architecture, messaging frameworks and editorial priorities required to express CHANEL's singularity beyond product launches and campaigns.
• Shape coherent regional priorities around Brand Transmission, Women of Influence, Arts & Culture, leadership moments and other One House brand-building platforms.
• Ensure brand storytelling strengthens long-term desirability, cultural relevance and advocacy across diverse SEAA audiences.
• Own the regional Brand Transmission strategy, framework and standards, ensuring consistent understanding and expression of CHANEL's values across markets.
• Partner with People & Organisation and market teams to strengthen employee brand advocacy, brand intuition and internal pride.
• Create tools, content and engagement platforms that enable employees and partners to become stronger ambassadors of the House.
• Connect internal culture-building with external brand storytelling so that every audience touchpoint reflects a coherent and compelling brand experience.
• In collaboration with Global, to lead the regional Arts & Culture strategy and framework, including partnership principles, activation guardrails and strategic territories for SEAA.
• Build cultural intelligence capability that tracks emerging cultural shifts, anticipates future influence networks and translates insights into brand strategy.
• Support markets in identifying cultural opportunities and creative communities that have regional relevance.
• Position CHANEL as an active participant in shaping culture across SEAA.
• Map regional communities of influence across female leadership, creative communities, cultural institutions, entrepreneurs, academics, filmmakers, artists and thought leaders.
• Define priority audience segments for the future while enabling markets to identify and cultivate the right local individuals and partners.
• Create scalable community-building frameworks for platforms such as Women of Influence, Arts & Culture partnerships and soft-power conversations.
• Amplify successful market initiatives regionally and connect local communities to broader SEAA and global opportunities.
• Build the regional playbooks, toolkits, benchmarks and best practices that markets can adapt locally
• Establish communities of practice, workshops and learning modules that raise market capability in Brand Transmission, cultural intelligence, influence, Arts & Culture and narrative development
• Develop capability development pathways that strengthen the long-term Communications & Culture talent pipeline across markets and region
• Represent SEAA as a distinct region in global communications and brand forums, ensuring Southeast Asian and Australian market nuances inform global decisions.
• Translate global priorities such as women's impact, cultural authority and Freedom of Becoming into SEAA-re

Job description

At CHANEL, we are anchored in our brand culture, codes and values, with a clear vision and aligned priorities centered around being a human and purposeful employer. We are focused on supporting the needs of CHANEL creation, people and business, while bringing positive impact to the world and preparing the organization for the future. We have a culture of high-performance standards and excellence, with people at their best in an environment where they feel belonging and purpose.

The Communications & Culture function's mandate is to nurture long-term brand equity, amplify the unique CHANEL identity, and forge meaningful connections across communities, industries and cultures.

The Head of Brand Communications, SEAA is the regional architect and guardian of CHANEL's One House brand narrative across Southeast Asia and Australia. This senior role leads the regional Brand Communications Centre of Excellence across Brand Transmission and Culture, ensuring CHANEL's singularity, values and cultural authority are expressed consistently and meaningfully across internal and external audiences.

This role is designed to provide long-term strategic communications planning, future influence audience prioritization, One House narrative development, cultural intelligence, community-building frameworks, regional amplification and capability building.

Working closely with Global, regional divisions, market Communications & Culture leads, People & Organisation, and strategic external partners, this role translates global brand priorities into SEAA-relevant strategies and elevates local insights into regional and global influence.

WHAT IMPACT YOU CAN CREATE AT CHANEL

One House Brand Narrative & Brand Desirability

• Define and lead the regional Brand Communications strategy and multi-year roadmap for SEAA, connecting divisional activities with One House brand ambitions.
• Develop the narrative architecture, messaging frameworks and editorial priorities required to express CHANEL's singularity beyond product launches and campaigns.
• Shape coherent regional priorities around Brand Transmission, Women of Influence, Arts & Culture, leadership moments and other One House brand-building platforms.
• Ensure brand storytelling strengthens long-term desirability, cultural relevance and advocacy across diverse SEAA audiences.

Brand Transmission & Internal / External Advocacy

• Own the regional Brand Transmission strategy, framework and standards, ensuring consistent understanding and expression of CHANEL's values across markets.
• Partner with People & Organisation and market teams to strengthen employee brand advocacy, brand intuition and internal pride.
• Create tools, content and engagement platforms that enable employees and partners to become stronger ambassadors of the House.
• Connect internal culture-building with external brand storytelling so that every audience touchpoint reflects a coherent and compelling brand experience.

Arts & Culture and Cultural Intelligence

• In collaboration with Global, to lead the regional Arts & Culture strategy and framework, including partnership principles, activation guardrails and strategic territories for SEAA.
• Build cultural intelligence capability that tracks emerging cultural shifts, anticipates future influence networks and translates insights into brand strategy.
• Support markets in identifying cultural opportunities and creative communities that have regional relevance.
• Position CHANEL as an active participant in shaping culture across SEAA.

Influence Ecosystem Mapping & Community Building

• Map regional communities of influence across female leadership, creative communities, cultural institutions, entrepreneurs, academics, filmmakers, artists and thought leaders.
• Define priority audience segments for the future while enabling markets to identify and cultivate the right local individuals and partners.
• Create scalable community-building frameworks for platforms such as Women of Influence, Arts & Culture partnerships and soft-power conversations.
• Amplify successful market initiatives regionally and connect local communities to broader SEAA and global opportunities.

Regional Centre of Excellence, Capability Building & Knowledge Management

• Build the regional playbooks, toolkits, benchmarks and best practices that markets can adapt locally
• Establish communities of practice, workshops and learning modules that raise market capability in Brand Transmission, cultural intelligence, influence, Arts & Culture and narrative development
• Develop capability development pathways that strengthen the long-term Communications & Culture talent pipeline across markets and region

Global-Regional-Market Alignment

• Represent SEAA as a distinct region in global communications and brand forums, ensuring Southeast Asian and Australian market nuances inform global decisions.
• Translate global priorities such as women's impact, cultural authority and Freedom of Becoming into SEAA-re