Sales & Growth Lead — E‑commerce & B2B

DONA MANIS CAKE SHOP; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Dona Manis Cake Shop in Singapore is seeking a hands-on Sales & Marketing Manager to drive growth across retail, online, corporate and business development channels. The role will be responsible for developing new revenue opportunities, managing existing sales channels and ensuring the smooth day-to-day operation of our e-commerce and online ordering platforms.

This is primarily a sales and business development role, with marketing responsibilities supporting the company's overall sales and

Responsibilities

• Develop and execute sales strategies to achieve company revenue and growth targets.
• Identify and develop new business opportunities, partnerships and sales channels.
• Build and maintain relationships with corporate clients, business partners and key accounts.
• Proactively reach out to prospective corporate customers for corporate orders, festive gifting, bulk purchases, events and other business opportunities.
• Manage corporate enquiries from initial contact and quotation through to order confirmation, fulfilment and post-sales follow-up.
• Develop proposals, quotations and packages according to customer requirements.
• Work closely with operations and production teams to ensure corporate and bulk orders are fulfilled accurately and on time.
• Maintain and grow existing corporate accounts while developing a pipeline of new customers.
• Monitor sales performance across different channels and identify opportunities to improve revenue and profitability.
• Prepare regular sales reports, forecasts and performance updates for management.
• Take ownership of the company's daily online sales operations, ensuring online orders are monitored, processed and fulfilled promptly.
• Manage the company's e-commerce website, including product listings, pricing, promotions, product information and general website updates.
• Shopify experience is advantageous.
• Manage and maintain the company's presence across online sales and delivery platforms such as Grab, foodpanda, UShop and other relevant marketplaces or sales channels.
• Ensure product availability, pricing, promotions and information are accurate and consistent across online platforms.
• Coordinate with outlet and operations teams on daily online order fulfilment and resolve order-related issues where required.
• Monitor online sales performance and identify opportunities to increase conversion, average order value and overall online revenue.
• Evaluate and develop new e-commerce, marketplace and omnichannel opportunities.
• Work closely with retail outlets, operations and production teams to ensure sales initiatives can be effectively executed.
• Support the development and launch of new sales channels, pop-ups, partnerships and other commercial opportunities.
• Analyse sales trends, customer behaviour and channel performance to identify areas for growth.
• Review the commercial performance and ROI of promotions, partnerships and sales initiatives.
• Assist management in developing pricing, promotional and channel strategies.
• Support marketing campaigns that contribute directly to sales, customer acquisition and business development objectives.
• Coordinate digital, social media, promotional and in-store marketing activities where required.
• Ensure brand positioning and messaging remain consistent across sales and online channels.
• Work with internal teams and external vendors or agencies on marketing materials and campaigns.
• Monitor competitor activities, market trends and customer preferences.
• Support seasonal campaigns, product launches and corporate/festive sales initiatives.

Job description

Dona Manis Cake Shop in Singapore is seeking a hands-on Sales & Marketing Manager to drive growth across retail, online, corporate and business development channels. The role will be responsible for developing new revenue opportunities, managing existing sales channels and ensuring the smooth day-to-day operation of our e-commerce and online ordering platforms.

This is primarily a sales and business development role, with marketing responsibilities supporting the company's overall sales and