Sales Executive – Offline Channels (Retail & B2B)

COWAY SINGAPORE PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

Coway Singapore Pte. Ltd. is looking for an Offline Sales Executive to expand the brand's physical footprint in Singapore. The role focuses on setting up and managing touchpoints, coordinating field promoters, and driving offline business development including exhibitions, roadshows, and B2B/BTO group buys.

You will lead event planning, kiosk operations, promoter management, and on-site promotions to stimulate immediate sales and enhance customer engagement.

Responsibilities

• Lead end-to-end planning, setting up, and operation of major trade shows, exhibitions, and roadshows to secure consumer touchpoints and maximize on-site conversion.
• Strategize, set up, and manage daily operations of physical brand experiential zones, kiosks, and retail storefronts.
• Proactively identify and secure offline sales opportunities through B2B corporate partnerships and BTO (Built-to-Order) Group Buys.
• Recruit, train, schedule, and evaluate external sales promoters/part-timers to ensure high-quality, professional customer consultations at all events.
• Formulate pricing strategies and high-impact, exclusive on-site offline event promotions to drive immediate sales.

Job description

As an Offline Sales Executive, you will expand the brand’s physical footprint in Singapore by spearheading the set-up and management of physical touchpoints, managing field promoters, and driving offline business development including exhibitions, roadshows, and corporate (B2B/BTO) group buys.

Key Responsibilities:

• Event & Exhibition Management: Lead end-to-end planning, setting up, and operation of major trade shows, exhibitions (e.g., Smart Home Shows, COMEX), and roadshows to secure consumer touchpoints and maximize on-site conversion.

• Retail Store & Kiosk Operations: Strategize, set up, and manage daily operations of physical brand experiential zones, kiosks, and retail storefronts.

• Business Development (B2B & BTO): Proactively identify and secure offline sales opportunities through B2B corporate partnerships and BTO (Built-to-Order) Group Buys.

• Promoter Management: Recruit, train, schedule, and evaluate external sales promoters/part-timers to ensure high-quality, professional customer consultations at all events.

• Pricing & Offline Campaign Planning: Formulate pricing strategies and high-impact, exclusive on-site offline event promotions to drive immediate sales.