Sales Executive [HORECA - Food Service] 6616

The Supreme HR Advisory Pte. Ltd.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

The Supreme HR Advisory Pte Ltd is seeking a field-based Sales Executive to grow our HORECA and foodservice business in Singapore.

You will win new B2B customers, expand existing accounts, and handle each sale from prospecting to payment, including quoting, negotiating and closing. Success is measured by revenue growth and on-time payments, with collaboration across teams.

Qualifications

• Field-based B2B sales in HORECA and foodservice.
• Experience in finding prospects, quoting and closing deals.
• Ability to manage multiple accounts and meet targets.

Responsibilities

• New Business Development: Find and win new customers through market research, cold calls, referrals and field visits.
• Account Management & Growth: Visit assigned accounts regularly and grow revenue.
• Quotation, Pricing & Closing: Prepare quotations and negotiate pricing to close sales.
• Renew contracts and supply agreements, and open new accounts with complete paperwork and credit terms.
• Targets, Reporting & Collections: Meet revenue targets and track payments; maintain pipeline records.
• Market Intelligence: Track market trends, competitors, pricing and promotions in HORECA.

Skills

New business development

Account management

Negotiation

Cold calling

Market research

Product presentations

Pricing & quoting

Customer service

Contract renewals

Job description

Role Purpose

The Sales Executive grows our HORECA and foodservice business in Singapore by winning new B2B customers and expanding existing accounts. Based mainly in the field, the role handles each sale from first contact to payment: finding prospects, recommending products, quoting, negotiating, closing and collecting. Success is measured by revenue growth, new accounts won and on‑time customer payments.

Key Responsibilities

• New Business Development
• Find and win new customers through market research, cold calls, referrals and field visits
• Focus on QSR chains, central kitchens, caterers, hotels, cafes, restaurants, bakeries and institutions such as schools and hospitals
• Run product presentations, tastings and sampling to turn prospects into first orders
• Account Management & Growth
• Visit an assigned portfolio of accounts on a regular, planned schedule
• Learn each customer's menu, volumes and kitchen needs, and recommend the right products and pack sizes
• Grow each account by introducing new products, widening the range they buy and securing repeat or contract orders
• Serve as the customer's main contact and resolve service, delivery and quality issues quickly
• Quotation, Pricing & Closing
• Prepare quotations and tender submissions
• Negotiate volume pricing within approved margins and close the sale
• Renew contracts and supply agreements, and open new accounts with complete paperwork and credit terms
• Targets, Reporting & Collections
• Meet monthly and quarterly targets for revenue, gross margin, new accounts and products sold per account
• Keep the sales pipeline, visit log and customer records up to date, and submit a weekly activity and forecast report
• Track overdue invoices on the finance aging report and follow up with customers until payment is received
• Work with customer service, warehouse, logistics and finance so that orders are delivered accurately and on time
• Market Intelligence
• Track menu trends and competitor products, pricing and promotions in the HORECA channel
• Share customer feedback and new product opportunities with the Sales Manager and brand teams

Juanna Ng Hui Kee Reg No: R1766616

The Supreme HR Advisory Pte Ltd EA No: 14C7279