Sales Executive (Beverage)

Culina Pte Ltd; Singapore; On-site; SGD 42,000 - 64,000; Full time

Job summary

Culina Pte Ltd in Singapore seeks a Sales Executive to develop and execute beverage sales strategies, build lasting relationships with chefs, restaurants and buyers, and drive revenue in a competitive market.

You will attend client meetings, close deals, handle feedback, and collaborate with the team to deliver insights and growth. Requirements include at least 2 years in sales, strong communication, English proficiency, and the ability to work alternating Saturdays.

Qualifications

• Min. 2 years of experience in Sales Executive or similar role in food distribution, retail or hospitality.
• Strong communication, negotiation and interpersonal skills.
• Proficient in English; additional languages for Singapore market are a plus.
• Ability to deliver engaging presentations and meet targets.
• Self-motivated with a results-driven approach.
• Willing to work alternate Saturdays (5.25‑day week).

Responsibilities

• Develop and execute sales strategies to meet targets in beverage segments.
• Build and maintain relationships with chefs, restaurants, purchasers and other stakeholders.
• Arrange and attend client meetings to demonstrate products and services.
• Negotiate and close deals; handle complaints or feedback.
• Collaborate with team members to achieve better results and share insights.
• Gather feedback from customers and share with internal teams.

Skills

Sales experience

Communication skills

Negotiation

Presentations

English proficiency

Hospitality/food industry knowledge

Multi-stakeholder management

Job description

The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group’s businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).

Culina is a leading purveyor of specialist epicurean foods and wines, a choice distributor to hotels, restaurants and cafes in Singapore. Culina runs a Bistro and Gourmet boutique, an Organic retail store SuperNature in Dempsey as well as a chain of butcheries in major supermarkets island wide.

Key Responsibilities:

• Develop and execute sales strategies to meet and exceed your sales targets in the beverage segments.

• Build and maintain strong, long-lasting customer relationships with your customers, chefs, restaurant owners, purchasers, and other stakeholders in the beverage industry.

• Arrange and attend client meetings to demonstrate product offerings and services.

• Negotiate / close deals and handle complaints or feedback from customers.

• Collaborate with team members to achieve better results and provide general insights.

• Gather feedback from customers or prospects and share it with internal teams.

Requirements:

• Min. 2 years of experience as a Sales Executive or relevant role, ideally within the food distribution, retail, or hospitality industry.

• Strong understanding of the Singapore market with connections to the food and hospitality industry.

• Excellent communication, negotiation, and interpersonal skills.

• Ability to deliver engaging presentations.

• Self-motivated with a results-driven approach.

• Proficiency in English; additional language skills relevant to the Singapore market are a plus.

• Able to work on alternate Saturday (5.25-day week)