Sales & Events Admin Executive (EasyChef Lab & CEM)

AT-SUNRICE GLOBALCHEF ACADEMY PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

AT-SUNRICE GLOBALCHEF ACADEMY PTE. LTD. is seeking a dynamic Coordinator to drive sales, engage clients, and manage event support. You will coordinate inquiries, handle bookings, and ensure a seamless experience across campus events and programs.

The role involves administering student enrollments, maintaining accurate records in SIS/LMS, and leveraging HubSpot and social media for outreach. Mandarin Chinese proficiency is preferred to assist Chinese-speaking clientele.

Qualifications

• Minimum 3 years in F&B, hospitality or events with customer service.
• Excellent written and verbal communication skills.
• Proficiency in Chinese preferred to support Chinese-speaking clientele.
• Proficient in MS Office and CRM platforms like HubSpot.

Responsibilities

• Lead Generation: Identify and pursue new business opportunities and convert prospects into qualified meetings.
• Account Management: Maintain strong relationships with existing clients for repeat business.
• Client Retention: Understand client needs and offer value-added solutions to maximise engagement.
• Customer Service: Coordinate and support on-site execution during events to ensure a seamless client experience.
• Event & Facility Administration: Manage inquiries, bookings, and logistics for events and facilities.
• Support weekend and event day operations as required.
• Student Admin & CRM: Enrol students in TP Gateway and keep SIS/LMS records up to date.
• Utilise CRM (HubSpot) and social media (Facebook, LinkedIn, Instagram) for outreach.

Skills

CRM platforms

Microsoft Office

AI tools knowledge

Digital platforms

Multitasking

Detail oriented

Professional communication

Tools

HubSpot

CRM software

Job description

Key Responsibilities

Sales & Client Engagement

• Lead Generation : Proactively identify and pursue new business opportunities through cold calls, networking at events, and digital platforms. Convert prospects into qualified meetings.
• Account Management : Maintain strong relationships with existing clients, ensuring brand top-of-mind awareness and repeat business.
• Client Retention : Understand clients' evolving needs and offer relevant, value-added solutions to maximise engagement and spending.
• Customer Service : Provide a seamless experience for clients by coordinating and supporting on-site execution during events.

Event & Facility Administration

• Respond promptly and professionally to enquiries related to event spaces, facilities bookings, and customer feedback.
• Coordinate logistical arrangements for events, including setup, venue readiness, and client servicing.
• Support weekend and event day operations when required.

Student Admin & CRM

• Manage timely student enrolments into TP Gateway and ensure accurate and up-to-date records in SIS and LMS systems.
• Maintain accurate records of student payments and data updates.
• Utilise CRM systems (e.g., HubSpot) and social media platforms (Facebook, LinkedIn, Instagram) to support outreach and engagement.

Requirements

Skills & Competencies

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and familiar with CRM platforms (HubSpot preferred).
• Some working knowledge of AI tools and digital platforms.
• Digitally savvy with the ability to multitask, work under tight deadlines, and adapt quickly in a dynamic environment.
• Meticulous with a strong follow-up ethic and detail orientation.
• Confident in engaging professionally with students, clients, and partners.

Experience & Language

• Minimum 3 years of working experience in the F&B, hospitality, or events industry, with proven customer service and event management track record.
• Excellent written and verbal communication skills.
• Proficiency in Chinese is preferred to support Chinese-speaking clientele.

Personal Attributes

• Resourceful, self-motivated, and an independent problem-solver.
• Excellent planning, coordination, and organisational skills.
• A collaborative team player with high self-discipline.
• Strong alignment with our organisational values and work culture.

Work Culture & Directives

All staff are expected to:

• Contribute to Positive Cashflow for Growth through efficient sales and cost awareness.
• Embrace a Lean and Productive mindset by optimising processes and time management.
• Drive Digital Transformation by adopting digital tools and practices in daily tasks.