Sales Engineer

WATSON-MARLOW PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Watson-Marlow Fluid Technology Group is seeking a driven Sales professional to expand its Food & Beverage and industrial sector coverage in Singapore. You will establish direct customer sales operations, develop new business, and drive market share through proactive prospecting and strong relationship management.

Responsibilities include maintaining key customer relationships, engaging consultants, and recommending optimal Watson-Marlow equipment solutions while traveling to customer sites and

Qualifications

• Minimum 4–5 years in business development or sales.
• Proficient in English writing and reading.
• Strong negotiation skills.
• Experience with CRM and ERP systems.

Responsibilities

• Maintain and grow direct and indirect customer relationships to increase sales in Singapore.
• Identify and convert new business opportunities through prospecting and account mapping.
• Engage design consultants and engineering contractors to specify Watson-Marlow products.
• Provide customers with suitable equipment selections for applications.
• Travel nationally within Singapore and regionally as needed for training and conferences.

Skills

Sales

Negotiation

English

CRM

ERP

Education

Engineering degree or business background

Tools

CRM software

ERP systems

Job description

Company Overview

Watson-Marlow Fluid Technology Group is a global engineering company delivering fluid management solutions for biotech, pharmaceutical, industrial, automotive, mining, food & beverage, OEM, and medical device sectors. We support customers in over 60 countries.

Job Summary

You will maintain and grow Watson-Marlow Fluid Technology Solutions sales in the Food & Beverage sector and support Industrial sector sales. You will establish direct customer sales operations, develop new business, and expand market share in Singapore.

Responsibilities

• Maintain and grow direct and indirect customer relationships across Singapore to increase sales in the Food & Beverage sector
• Identify and convert new business opportunities through proactive prospecting, account mapping, networking, and customer engagement
• Identify and engage design consultants and engineering contractors to specify Watson-Marlow products in upcoming projects
• Provide customers and resellers with the most suitable equipment selections for their applications
• Arrange and conduct customer training sessions and presentations, both on-site and in-office
• Develop and execute account plans for key Food & Beverage customers, OEMs, system integrators, and engineering contractors
• Monitor competitor activities and provide regular updates to management and team members
• Organize and lead field trials to demonstrate product suitability and benefits
• Collaborate with marketing to maintain brand presence and identify new market opportunities
• Keep CRM systems updated with all customer interactions and project progress
• Provide technical guidance and support to internal departments as needed
• Collect and relay customer feedback on product improvements and complaints to enhance product offerings
• Attend selected exhibitions regularly and prepare market reports and trend analyses
• Conduct all activities in compliance with the Quality Management System
• Prioritize workload and work independently within procedural guidelines
• Travel nationally within Singapore and periodically regionally and internationally for training and conferences

Required competencies and certifications

• Formal relevant engineering qualifications or strong business background
• Minimum 4-5 years experience in business development or sales roles
• Proficient in English writing and reading
• Strong negotiation skills
• Proficient computer skills including Word for correspondence, Excel/Access for data analysis and presentation, Outlook for email and scheduling, and experience with ERP systems
• Ability to lead and foster relationships with customers and colleagues
• Fault finding and problem-solving skills

Preferred competencies and qualifications

• Experience in the fluid handling industry (pumps) with active involvement in the Food & Beverage sector
• Hunter/Farmer mindset to proactively seek and develop new sales leads
• Strong writing skills
• Data analysis skills
• Results and growth orientation