Sales Engineer

KELE & ASSOCIATES PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

KELE & ASSOCIATES PTE LTD in Singapore is seeking a Sales and Business Development professional to drive growth across assigned territories and industry segments. You will develop sales plans, identify new opportunities, and expand the customer base through proactive prospecting and relationship building.

You will liaise with consultants, contractors, OEMs, system integrators, distributors and end users, presenting solutions, conducting technical demonstrations, and preparing quotations and

Qualifications

• 2-5 years of sales experience in instrumentation, controls, automation, or industrial equipment.
• Experience in HVAC, Building Management System (BMS), Manufacturing, Pharmaceuticals, Data Centres, or Industrial automation is an advantage.
• Fresh graduates with strong technical aptitude and an interest in technical sales may also be considered.
• Diploma or Bachelor’s degree in Electrical & Electronic Engineering; Mechanical Engineering; Building Services; Engineering discipline.

Responsibilities

• Achieve assigned sales, gross margin, and business development targets.
• Develop and execute sales plans for assigned territories and industry segments.
• Identify and pursue new business opportunities with consultants, contractors, OEMs, system integrators, distributors, and end users.
• Expand customer base through proactive prospecting and relationship building.
• Provide information for management by preparing short-term and long-term product sales forecasts, sales results, and analyses.
• Understand customer requirement (tender document, dialogues etc), study drawings/BQ and recommend appropriate instruments.
• Conduct product presentation and technical demonstrations.
• Provide technical advice during product selection and application discussion.
• Engage consulting engineers, designers, and project owners to specify the company’s products in new projects.
• Support consultants with technical specifications, compliance statements, and application engineering.
• Monitor project pipelines and follow specifications through to project award.
• Prepare accurate quotations and technical proposals.
• Review customer specifications and tender documents.
• Coordinate with engineering team and suppliers to ensure technical compliance.
• Negotiate pricing, delivery schedules, and commercial terms.
• Follow up on quotations to maximise order conversion.
• Build and maintain strong relationships with customers across multiple industries.
• Conduct regular customer visits and project reviews.
• Resolve customers enquiries and coordinate technical support when required.
• Maintain accurate customer and opportunity records.
• Monitor market trends, customer requirement, and competitor activities.
• Identify opportunity for new products and market expansion.
• Provide feedback to management on pricing, product performance, and customer needs.
• Support product launches and promotional campaigns.

Skills

Communication skills

Negotiation

Relationship building

Entrepreneurial mindset

Self-motivated

Team collaboration

Education

Electrical & Electronic Engineering

Mechanical Engineering

Building Services

Engineering discipline

Job description

Sales and Business Development

• Achieve assigned sales, gross margin, and business development targets.
• Develop and execute sales plans for assigned territories and industry segments.
• Identify and pursue new business opportunities with consultants, contractors, OEMs, system integrators, distributors, and end users.
• Expand customer base through proactive prospecting and relationship building.
• Provide information for management by preparing short-term and long-term product sales forecasts, sales results, and analyses.

Technical Sales

• Understand customer requirement (tender document, dialogues etc), study drawings/BQ and recommend appropriate instruments.
• Conduct product presentation and technical demonstrations.
• Provide technical advice during product selection and application discussion.

Specification (Spec-in) Activities

• Engage consulting engineers, designers, and project owners to specify the company’s products in new projects.
• Support consultants with technical specifications, compliance statements, and application engineering.
• Monitor project pipelines and follow specifications through to project award.

Quotation & Proposal Preparation

• Prepare accurate quotations and technical proposals.
• Review customer specifications and tender documents.
• Coordinate with engineering team and suppliers to ensure technical compliance.
• Negotiate pricing, delivery schedules, and commercial terms.
• Follow up on quotations to maximise order conversion.

Customer Relationship Management

• Build and maintain strong relationships with customers across multiple industries.
• Conduct regular customer visits and project reviews.
• Resolve customers enquiries and coordinate technical support when required.
• Maintain accurate customer and opportunity records.

Market Intelligent

• Monitor market trends, customer requirement, and competitor activities.
• Identify opportunity for new products and market expansion.
• Provide feedback to management on pricing, product performance, and customer needs.
• Support product launches and promotional campaigns.

Qualification

• Diploma or Bachelor’s degree in:
• Electrical & Electronic Engineering
• Mechanical Engineering
• Building Services
• Engineering discipline

Experience

• 2-5 years of sales experience in instrumentation, controls, automation, or industrial equipment.
• Experience in HVAC, Building Management System (BMS), Manufacturing, Pharmaceuticals, Data Centres, or Industrial automation is an advantage.
• Fresh graduates with strong technical aptitude and an interest in technical sales may also be considered.

Skills

• Strong communication and presentation skills.
• Excellent negotiation and relationship-building abilities.
• Customer-focused with a consultative approach.
• Strong entrepreneurial, self-motivated and results oriented.
• Ability to work independently and collaboratively.