Sales Executive

TOA Electronics Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

TOA Electronics Pte Ltd in Singapore is seeking a sales-oriented engineer to develop product specifications and promote solutions to export distributors, end users, developers, and consultants.

You will manage overseas customer relationships, develop sales strategies, participate in roadshows, and coordinate international logistics. The role requires strong technical knowledge and a track record in project or distribution sales, with travel willingness.

Qualifications

• Diploma or Degree in Electrical / Electronics Engineering or related discipline.
• Minimum 2-3 years of experience in sales and marketing, preferably with technical systems such as Building Management Systems (BMS), ELV, security, fire alarm, pro-sound/AV, public address.
• Strong technical knowledge and competency in the above domains.
• Proven experience in project sales or product distribution sales.
• Well-developed interpersonal and communication skills.
• Established network or good contacts with users, property developers, and consultants.
• Proficient in MS Office applications.
• Knowledge of AutoCAD, SAP, or CRM systems is an advantage.
• Highly proactive, resourceful, and driven with interest in new business opportunities.
• Willingness to travel internationally.

Responsibilities

• Develop product and functional specifications for the company's solutions and promote them to export distributors, end users, property developers, and consultants.
• Manage overseas customer relationships, including sales strategy development, roadshows/exhibitions, and logistics coordination for international sales.
• Proactively identify early-stage project opportunities and position products for specification and adoption.
• Conduct market research and analysis, monitor competitors, identify new opportunities, and advise on growth strategies.
• Prepare and submit weekly and monthly sales reports to the Sales Manager.
• Support the Sales Manager and management with ad hoc assignments as required.

Skills

Technical knowledge

Project sales

Product distribution sales

MS Office

AutoCAD

SAP

CRM systems

Interpersonal communication

Network with developers/consultants

Travel internationally

Education

Electrical / Electronics Engineering

Tools

AutoCAD

SAP

CRM systems

Job description

Job Responsibilities

1. Develop product and functional specifications for the company's solutions and effectively promote them to:

   • Export distributors

   • End users

   • Property developers

   • Consultants

2. Manage overseas customer relationships, including:

   • Sales strategy development

   • Participation in roadshows and exhibitions

   • Coordination of logistics for international sales activities

3. Proactively identify early-stage project opportunities and position the company's products for specification and adoption

4. Conduct market research and analysis, including:

   • Monitoring competitor activities

   • Identifying new business opportunities

   • Recommending strategies to grow market share

5. Prepare and submit weekly and monthly sales reports to the Sales Manager

6. Support the Sales Manager and management with ad hoc assignments as required

Job Requirement

1. Diploma or Degree in Electrical / Electronics Engineering or a related discipline

2. Minimum 2-3 years of experience in sales and marketing, preferably with technical systems such as:

   • Building Management Systems (BMS)

   • Extra Low Voltage (ELV) systems

   • Security systems

   • Fire alarm systems

   • Pro-sound / audio-visual systems

   • Public address systems

3. Strong technical knowledge and competency in the above domains

4. Proven experience in:

   • Project sales and/or

   • Product distribution sales

5. Well-developed interpersonal and communication skills

6. Established network or good contacts with users, property developers, and consultants

7. Proficient in MS Office applications

   • Knowledge of AutoCAD, SAP, or CRM systems is an advantage

8. Highly proactive, resourceful, and driven, with a strong interest in exploring new business opportunities

9. Willingness to travel internationally