Sales Engineer

Kele & Associate Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Kele & Associate Pte Ltd in Singapore seeks a results-driven Sales and Business Development professional to drive instrumentation and automation solutions across target industries. You will develop sales plans, identify opportunities, and build relationships with consultants, contractors, OEMs, and end users.

The role covers technical sales, spec-in activities, quotations, and customer support, with a focus on delivering accurate proposals, monitoring pipelines, and contributing to product

Qualifications

• 2-5 years of sales experience in instrumentation, controls, or industrial equipment.
• Experience in HVAC, Building Management System (BMS), Manufacturing, Pharmaceuticals, Data Centres, or Industrial automation is an advantage.
• Fresh graduates with strong technical aptitude and an interest in technical sales may also be considered.
• Diploma or Bachelor’s degree in Electrical & Electronic Engineering, Mechanical Engineering, Building Services, or a related Engineering discipline.

Responsibilities

• Develop and execute sales plans for assigned territories and industry segments.
• Identify and pursue new business opportunities with consultants, contractors, OEMs, system integrators, distributors, and end users.
• Expand customer base through proactive prospecting and relationship building.
• Provide information for management by preparing short-term and long-term product sales forecasts, sales results, and analyses.
• Understand customer requirements, study drawings, and recommend appropriate instruments.
• Conduct product presentations and technical demonstrations.
• Provide technical advice during product selection and application discussion.
• Engage engineers and project owners to specify products in new projects.
• Prepare accurate quotations and technical proposals; review customer specs and tender documents.
• Coordinate with engineering and suppliers to ensure technical compliance; negotiate pricing and delivery terms.
• Build and maintain strong relationships with customers across industries; conduct regular visits and reviews.
• Monitor market trends and competitor activities; provide feedback on pricing and product performance.
• Monitor project pipelines and support specifications through to project awards.

Skills

Strong communication

Presentation skills

Negotiation

Relationship-building

Customer-focused

Entrepreneurial spirit

Self-motivated

Results-oriented

Independent worker

Team player

Education

Electrical & Electronic Engineering

Mechanical Engineering

Building Services

Engineering discipline

Job description

Job Responsibilities

Sales and Business Development

Achieve assigned sales, gross margin, and business development targets.

• Develop and execute sales plans for assigned territories and industry segments.
• Identify and pursue new business opportunities with consultants, contractors, OEMs, system integrators, distributors, and end users.
• Expand customer base through proactive prospecting and relationship building.
• Provide information for management by preparing short-term and long-term product sales forecasts, sales results, and analyses.

Technical Sales

• Understand customer requirements (tender documents, dialogues, etc), study drawings/BQ, and recommend appropriate instruments.
• Conduct product presentations and technical demonstrations.
• Provide technical advice during product selection and application discussion.

Specification (Spec-in) Activities

• Engage consulting engineers, designers, and project owners to specify the company’s products in new projects.
• Support consultants with technical specifications, compliance statements, and application engineering.
• Monitor project pipelines and follow specifications through to project award.

Quotation & Proposal Preparation

• Prepare accurate quotations and technical proposals.
• Review customer specifications and tender documents.
• Coordinate with the engineering team and suppliers to ensure technical compliance.
• Negotiate pricing, delivery schedules, and commercial terms.
• Follow up on quotations to maximise order conversion.

Customer Relationship Management

• Build and maintain strong relationships with customers across multiple industries.
• Conduct regular customer visits and project reviews.
• Resolve customer enquiries and coordinate technical support when required.
• Maintain accurate customer and opportunity records.

Market Intelligent

• Monitor market trends, customer requirements, and competitor activities.
• Identify opportunities for new products and market expansion.
• Provide feedback to management on pricing, product performance, and customer needs.
• Support product launches and promotional campaigns.

Qualification

• Diploma or Bachelor’s degree in:
  1. Electrical & Electronic Engineering
  2. Mechanical Engineering
  3. Building Services
  4. Engineering discipline

Experience

• 2-5 years of sales experience in instrumentation, controls, automation, or industrial equipment.
• Experience in HVAC, Building Management System (BMS), Manufacturing, Pharmaceuticals, Data Centres, or Industrial automation is an advantage.
• Fresh graduates with strong technical aptitude and an interest in technical sales may also be considered.

Skills

• Strong communication and presentation skills.
• Excellent negotiation and relationship-building abilities.
• Customer-focused with a consultative approach.
• Strong entrepreneurial, self-motivated, and results-oriented.
• Ability to work independently and collaboratively.