Sales Director - Semiconductor Automation

SYNAP TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 180,000 - 270,000; Full time

Job summary

SYNAP TECHNOLOGY PTE. LTD. is seeking a proactive Semiconductor Automation Sales Director to drive expansion in Singapore and the Asia Pacific region.

The role emphasizes identifying opportunities, gathering market intelligence, and influencing customer requirements with strong technical understanding of fab automation. You will bridge customer needs with the Sineva BU and R&D teams, lead strategic relationships, and push for long-term revenue growth across the APAC market.

Qualifications

• Fluent in English and Mandarin; able to conduct executive-level discussions and negotiations.
• Experience in regional business development in Asia-Pacific and multicultural environments.
• Strong understanding of semiconductor factory automation and Industry 4.0 trends.

Responsibilities

• Proactively identify and pursue semiconductor automation opportunities in wafer fabs, advanced packaging, and assembly & test factories.
• Engage customers to uncover pain points, operational challenges, and automation requirements.
• Collaborate with engineering, product, and R&D teams to translate customer needs into integrated automation and digitalization solutions.

Skills

Strategic Sales

Key Account Management

Customer Engagement

Semiconductor Automation

APAC Market Growth

Executive Communication

Cross-functional Collaboration

Tools

AMHS

OHT

RGV

AGV

SECS/GEM

AIoT Platforms

MES Integration

Job description

About the Role

We are looking for a proactive,driven, and customer-facing Semiconductor AutomationSales Director todrive the expansion of our semiconductor automation business in Singapore andthe Asia Pacific region.

• This role requires candidates who arehighly customer-oriented, commercially aware, and capable of activelyidentifying opportunities, gathering market intelligence, and influencingcustomer requirements.
• The role requires strong customerengagement capability, technical understanding of semiconductor factoryautomation, and the ability to bridge customer needs with the Sineva BU andR&D teams.

Key Responsibilities

Business Development & Customer Engagement

• Proactively identify and pursue newsemiconductor automation opportunities in wafer fabs, advanced packaging, andassembly & test factories.
• Engage customers to uncover pain points,operational challenges, future expansion plans, and automation requirements.
• Support business development by expandingcustomer relationships and market presence across Asia Pacific.

Additional PreferredQualifications & Competencies

• Strong command of spoken and writtenEnglish, with the ability to independently conduct customer presentations,executive-level discussions, solution proposals, and commercial negotiations inan international business environment.
• Strong business development capabilitywith proven experience in identifying new market opportunities, developingstrategic customer relationships, opening new accounts, and driving long-termrevenue growth.
• Familiar with semiconductor waferfabrication (Fab) and backend assembly & test manufacturing operations,including production workflows, automation requirements, equipment integration,material handling, and smart factory initiatives.
• Familiar with semiconductor automationhardware and software solutions, including but not limited to AMHS, OHT, RGV,AGV, MES integration, SECS/GEM, AIoT platforms, smart factory systems, andfactory automation workflows.
• Ability to translate customer operationalrequirements into integrated automation and digitalization solutions throughclose collaboration with engineering, product, and R&D teams.
• Experience in promoting integratedhardware and software solutions to semiconductor fabs, OSATs, and IDM customersis highly preferred.
• Strong understanding of semiconductorsmart manufacturing trends, Industry 4.0 initiatives, and factorydigitalization roadmaps.
• ASEAN regional business experience andfamiliarity with Southeast Asia semiconductor markets, customer engagementpractices, and multicultural business environments are highly preferred.
• Entrepreneurial and business-minded, withstrong commercial acumen, capable of independently building business pipelines,establishing strategic partnerships, and driving overseas and regional marketexpansion initiatives.
• Professional presence with stronginterpersonal skills and the ability to represent the company confidently incustomer-facing, executive, and international business settings.
• Excellent cross-functional coordination,stakeholder management, intercultural communication, and customer relationshipmanagement skills in a global working environment.

Language Requirements

• Able to communicate effectively in both Englishand Mandarin.
• Ability to speak Malay or other Asianlanguages will be an added advantage.

Preferred Attributes

• Familiar with semiconductor industrysafety and cleanroom compliance standards.
• Experience supporting IDM, OSAT, wafer fabrication,or advanced packaging customers is an advantage.
• Strong analytical, problem-solving, andmarket awareness capability.
• Passionate about semiconductor smartmanufacturing and Industry 4.0 technologies.
• Willing to travel to China and across the Asiapacific region.

Why Join Us

• Opportunity to work with leadingsemiconductor wafer fab and advanced packaging customers in Asia Pacific.
• Exposure to next-generation AMHS and smartfactory automation technologies.
• Regional career growth opportunitieswithin semiconductor automation and material handling industry.
• Opportunity to influence the futuresemiconductor automation product roadmap and innovation strategy.