Sales & Business Development Manager

hansing recruitment pte. ltd.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

hansing recruitment pte. ltd. is seeking a dynamic Sales & Business Development professional in Singapore to acquire new F&B clients for an AI-powered ordering and customer service solution.

You will conduct product demonstrations, understand client needs and drive the full sales cycle from prospecting to closing. The role requires strong communication and negotiation skills, with a target-driven, proactive, and independent work style in a fast-paced start-up environment.

Qualifications

• Proven ability to generate new business and manage full sales cycle.
• Strong communication, presentation and negotiation skills.
• Confident in engaging business owners and decision-makers.
• Target-driven, proactive and customer-focused.

Responsibilities

• Develop and acquire new restaurant, café and F&B clients across Singapore.
• Identify and engage restaurant owners, managers and key decision-makers; conduct product presentations and live demonstrations.
• Manage the full sales cycle from prospecting to negotiation, closing and follow-up; achieve sales targets.
• Build and maintain strong client relationships and identify new business opportunities and partnerships.

Skills

Sales

Business development

Communication

Negotiation

Education

Diploma/Degree in Business/Sales/Marketing/Hospitality/Tech

Job description

About the Company

Our client is a fast-growing technology start-up providing an AI-powered smart ordering and customer service solution for restaurants, cafés and F&B businesses.

The platform enables customers to scan a QR code and interact with an AI restaurant assistant for dish recommendations, digital menus, ordering, payments, allergen and dietary information, special requests, multilingual support and customer feedback.

The solution helps F&B businesses improve service efficiency, reduce repetitive manpower requirements, overcome language barriers, enhance customer experience and create additional sales opportunities.

Job Responsibilities

Sales & Business Development

• Develop and acquire new restaurant, café and F&B clients across Singapore.
• Identify and engage restaurant owners, managers and key decisionmakers.
• Conduct product presentations and live demonstrations.
• Understand client needs and recommend suitable solutions.
• Manage the full sales cycle from prospecting and presentation to negotiation, closing and follow-up.
• Achieve agreed monthly and quarterly sales targets.
• Build and maintain strong client relationships.
• Identify new business opportunities and strategic partnerships within the F&B industry.
• Gather market and customer feedback to support product development.

Sales Team Building & Management

• Recruit, onboard and train sales representatives as the business expands.
• Develop sales processes, scripts and client acquisition strategies.
• Set targets and monitor individual and team performance.
• Coach and motivate team members to improve sales performance.
• Lead the sales team towards achieving overall company revenue targets.

Requirements

• Diploma/Degree in Business, Sales, Marketing, Hospitality, Technology or a related field is preferred.
• Relevant experience in sales or business development, preferably in F&B, SaaS, technology or related industries.
• Proven ability to generate new business and manage the full sales cycle.
• Strong communication, presentation and negotiation skills.
• Confident in engaging business owners and decisionmakers.
• Target-driven, proactive and customer-focused.
• Able to work independently in a fast-paced start-up environment.
• Experience in sales team management or training will be an advantage.