Retention & Lifecycle Growth Manager

PLP Group; Singapore; Hybrid; SGD 67,000 - 134,000; Full time

Job summary

PLP Group is seeking a Growth/Lifecycle Marketing professional to own retention and engagement for our multi-brand VPN and security apps. You will collaborate with product, data, and marketing to run experiments that improve renewals and reduce churn.

You’ll optimize onboarding and upsell flows, conduct A/B and multivariate tests, and ship lifecycle touchpoints with product and engineering teams. Close attention to metrics and stakeholder reporting is essential.

Qualifications

• 4 to 7 years in growth or lifecycle marketing at a consumer subscription or SaaS company.
• Track record of improving retention or reducing churn through experimentation.
• Strong analytical skills: comfortable with data, metrics, and experiment readouts.
• Experience optimizing user flows on web and mobile.

Responsibilities

• Drive the retention roadmap: strategy, experimentation, and measurable impact on renewal, churn, and engagement metrics.
• Improve user flows across onboarding, activation, habit-building, and upsell.
• Run A/B and multivariate experiments, turning results into clear recommendations.
• Ship retention features and lifecycle touchpoints with product and engineering teams.
• Work with CRM marketing on email, push, and in-app messaging for activation and re-engagement.
• Report on growth metrics and present insights to senior stakeholders.

Skills

Retention strategy

A/B testing

Data analysis

Cross-functional collaboration

PowerBI

Tools

PowerBI

Mixpanel

Tableau

Job description

PLP Group is seeking a Growth/Lifecycle Marketing professional to own retention and engagement for our multi-brand VPN and security apps. You will collaborate with product, data, and marketing to run experiments that improve renewals and reduce churn.

You’ll optimize onboarding and upsell flows, conduct A/B and multivariate tests, and ship lifecycle touchpoints with product and engineering teams. Close attention to metrics and stakeholder reporting is essential.