Lifecycle Marketing Platform Lead - Omnichannel & Segments

SGCM PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

SGCM PTE. LTD. is seeking a seasoned lifecycle marketing lead to plan and run omnichannel campaigns (Email, App Push, In-App Message) that engage audiences and generate leads.

You will own how customer data enters the lifecycle platform and how it is structured and used, building onboarding, engagement, retention, reactivation and win-back journeys across the customer lifecycle. You will define audience segments and behavioural events, collaborate with Data, Design & Tech to enhance funnels,

Qualifications

• Degree in Marketing / Business / Communications or related discipline.
• Min. 5 years of experience in CRM, lifecycle or retention marketing, including platform ownership.
• Hands-on experience running a marketing automation or lifecycle platform (e.g. Braze).
• Proven experience designing multi-step, multi-channel customer journeys.

Responsibilities

• Manage the lifecycle marketing platform (Email, App Push, In-App Message) to plan and run omnichannel campaigns.
• Own how customer data enters the platform and how it is used.
• Build and maintain onboarding, engagement, retention, reactivation and win-back journeys across the lifecycle.
• Define and maintain audience segments and behavioural events for journeys.
• Collaborate with Data, Design & Tech to improve funnels and lead generation for Business Units.
• Report attributed lifecycle outcomes by channel.
• Evaluate the lifecycle platform and migrations if needed.
• Conduct monthly analysis and report on key lifecycle metrics like activation, engagement and retention.

Skills

CRM

Lifecycle marketing

Data-driven

SQL

Web analytics

Education

Degree in Marketing / Business / Communications

Tools

Braze

Google Analytics

Job description

SGCM PTE. LTD. is seeking a seasoned lifecycle marketing lead to plan and run omnichannel campaigns (Email, App Push, In-App Message) that engage audiences and generate leads.

You will own how customer data enters the lifecycle platform and how it is structured and used, building onboarding, engagement, retention, reactivation and win-back journeys across the customer lifecycle. You will define audience segments and behavioural events, collaborate with Data, Design & Tech to enhance funnels,