Lifecycle Marketing Programs Manager

morgan mckinley pte. ltd.; Singapore; On-site; SGD 60,000 - 76,000; Full time

Job summary

Morgan McKinley Pte Ltd is seeking an Associate Marketing Manager in Singapore to build and optimize data-driven lifecycle programs across onboarding, activation, engagement, retention, renewal, and expansion. You will translate customer data and campaign performance into structured programs while collaborating with sales, product marketing, digital, and analytics teams.

The role focuses on designing journeys, governance of communications, and measurable outcomes across the full customer

Qualifications

• Bachelor’s degree in marketing, business, or related discipline.
• 4–6 years in marketing programs, lifecycle marketing, or CRM marketing.
• Experience building and executing multi-touch campaigns.
• Experience with customer data, segmentation, dashboards, and analytics.
• Exposure to B2B tech, SaaS, or managed services is a plus.
• Familiarity with Power BI or Tableau and Excel is preferred.

Responsibilities

• Design, execute, and optimize lifecycle programs across onboarding, activation, engagement, and renewal stages.
• Develop customer journeys, content frameworks, and activation playbooks for segments and personas.
• Collaborate with sales, product marketing, analytics, and CX to ensure scalable programs.
• Plan multi-touch campaigns across email, landing pages, portals, and digital channels.
• Measure program success and provide data-driven optimization recommendations.

Skills

Lifecycle marketing

Marketing automation

CRM systems

Data analytics

Stakeholder management

Project management

Clear communications

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce

Pardot

Marketo

HubSpot

Job description

Morgan McKinley Pte Ltd is seeking an Associate Marketing Manager in Singapore to build and optimize data-driven lifecycle programs across onboarding, activation, engagement, retention, renewal, and expansion. You will translate customer data and campaign performance into structured programs while collaborating with sales, product marketing, digital, and analytics teams.

The role focuses on designing journeys, governance of communications, and measurable outcomes across the full customer