Growth Manager, Retention & Engagement

PLP Group; Singapore; Hybrid; SGD 67,000 - 134,000; Full time

Job summary

PLP Group is seeking a Growth/Lifecycle Marketing professional to own retention and engagement for our multi-brand VPN and security apps. You will collaborate with product, data, and marketing to run experiments that improve renewals and reduce churn.

You’ll optimize onboarding and upsell flows, conduct A/B and multivariate tests, and ship lifecycle touchpoints with product and engineering teams. Close attention to metrics and stakeholder reporting is essential.

Qualifications

• 4 to 7 years in growth or lifecycle marketing at a consumer subscription or SaaS company.
• Track record of improving retention or reducing churn through experimentation.
• Strong analytical skills: comfortable with data, metrics, and experiment readouts.
• Experience optimizing user flows on web and mobile.

Responsibilities

• Drive the retention roadmap: strategy, experimentation, and measurable impact on renewal, churn, and engagement metrics.
• Improve user flows across onboarding, activation, habit-building, and upsell.
• Run A/B and multivariate experiments, turning results into clear recommendations.
• Ship retention features and lifecycle touchpoints with product and engineering teams.
• Work with CRM marketing on email, push, and in-app messaging for activation and re-engagement.
• Report on growth metrics and present insights to senior stakeholders.

Skills

Retention strategy

A/B testing

Data analysis

Cross-functional collaboration

PowerBI

Tools

PowerBI

Mixpanel

Tableau

Job description

You’ll own retention and engagement across our multi-brand portfolio of VPN and security apps. Working across product, data, and marketing, you’ll run experiments that move renewal rates, reduce churn, and improve user flows from onboarding through to upsell.

What you’ll do

• Drive the retention roadmap: strategy, experimentation, and measurable impact on renewal, churn, and engagement metrics.
• Improve user flows across onboarding, activation, habit-building, and upsell.
• Run A/B and multivariate experiments, turning results into clear recommendations.
• Ship retention features and lifecycle touchpoints with product and engineering teams.
• Work with CRM marketing on email, push, and in-app messaging for activation and re-engagement.
• Report on growth metrics and present insights to senior stakeholders.

What we’re looking for

• 4 to 7 years in growth, product growth, or lifecycle marketing at a consumer subscription or SaaS company.
• Track record of improving retention or reducing churn through experimentation.
• Strong analytical skills: comfortable with data, metrics, and experiment readouts.
• Experience optimising user flows on web and mobile.
• Confident working across product, engineering, design, and marketing.
• Strong data analytical skills with familiarity with tools like PowerBI, Mixpanel, Tableau #LI-NL1 #LI-Hybrid